Performance Marketing Specialist
Published date: 2024/01/10
- Location: Noida, Uttar Pradesh, India
As a Performance Marketing Specialist, you will create, execute, and manage paid acquisition campaigns. You will be responsible for analyzing data to pull insights and inform decisions across all acquisition channels to booth growth.
Responsibilities
• Build and manage acquisition campaigns across channels to drive revenue and increase ROI.
• Analyze and optimize campaign performance using data-driven insights and strategy.
• Identify and address marketing performance issues through root cause analysis with tools like Google Analytics and Facebook ads.
• Communicate complex analyses with easy-to-use reporting and visualization dashboards.
• Stay up-to-date with relevant KPI metrics for performance management and optimization.
• Collaborate with creative and marketing teams to test strategies and innovation.
• Deliver quantifiable improvements in ROI and CPA across all channels.
Skills
• Performance Marketing
• Digital Marketing
• SEM & SEO
• Paid Search
• Competitive Analysis
• Marketing
• Display Advertising
• PPC
• Marketing Automation
• Reporting
Qualifications
• At least 2 years experience on social, search, or performance channels.
• In-platform execution in Facebook Ads Manager, Google Ads, and AdWords.
• Strong data modeling skills for identifying insights.
• Excellent analytical skills for identifying opportunities within complex data.
• Proven ability to build and scale acquisition campaigns with strong ROI.
• Strong communication skills in both presentation and writing.
• Strong project management skills.
• Critical thinking and creativity.
• Bachelor’s degree in Marketing or relevant field
Responsibilities
• Build and manage acquisition campaigns across channels to drive revenue and increase ROI.
• Analyze and optimize campaign performance using data-driven insights and strategy.
• Identify and address marketing performance issues through root cause analysis with tools like Google Analytics and Facebook ads.
• Communicate complex analyses with easy-to-use reporting and visualization dashboards.
• Stay up-to-date with relevant KPI metrics for performance management and optimization.
• Collaborate with creative and marketing teams to test strategies and innovation.
• Deliver quantifiable improvements in ROI and CPA across all channels.
Skills
• Performance Marketing
• Digital Marketing
• SEM & SEO
• Paid Search
• Competitive Analysis
• Marketing
• Display Advertising
• PPC
• Marketing Automation
• Reporting
Qualifications
• At least 2 years experience on social, search, or performance channels.
• In-platform execution in Facebook Ads Manager, Google Ads, and AdWords.
• Strong data modeling skills for identifying insights.
• Excellent analytical skills for identifying opportunities within complex data.
• Proven ability to build and scale acquisition campaigns with strong ROI.
• Strong communication skills in both presentation and writing.
• Strong project management skills.
• Critical thinking and creativity.
• Bachelor’s degree in Marketing or relevant field
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