Performance Marketing Manager
Published date: 2024/01/10
- Location: Mumbai, Maharashtra, India
Looking for a highly skilled performance marketing manager who has the ability to work with brands across industries to understand how to bring down their CPA and increase media buying efficiencies.
Responsibilities
• Creating & optimizing campaigns across the digital landscape Facebook AdWords (Search, Display), Youtube, LinkedIn, Twitter
• Performing A/B testing & ROI optimization
• Implementing programmatic advertising campaigns
• Exploring other digital channels & new media (blog networks, native advertising)
• Collaborating with the content team & providing data insights
• Ad copywriting, testing and campaign optimization
• Setting up and optimizing Google Analytics goals and tracking/conversion pixels
• Extensive reporting & data analysis based on metrics that matter
Qualifications
• 3 Years experience in performance marketing
• In-Depth knowledge of Google Analytics, AdWords, Data Studio, Google Tag Manager and other equivalent tools
• Hands on experience with Facebook Business Manager and FB audience creation
• Meta Blueprint Certification is preferred but not required
• Experience with affiliate marketing, programmatic advertising and cost per sale campaigns
• Previous history of achieving significant ROAS for e-commerce brands
• Bachelor's Degree
Responsibilities
• Creating & optimizing campaigns across the digital landscape Facebook AdWords (Search, Display), Youtube, LinkedIn, Twitter
• Performing A/B testing & ROI optimization
• Implementing programmatic advertising campaigns
• Exploring other digital channels & new media (blog networks, native advertising)
• Collaborating with the content team & providing data insights
• Ad copywriting, testing and campaign optimization
• Setting up and optimizing Google Analytics goals and tracking/conversion pixels
• Extensive reporting & data analysis based on metrics that matter
Qualifications
• 3 Years experience in performance marketing
• In-Depth knowledge of Google Analytics, AdWords, Data Studio, Google Tag Manager and other equivalent tools
• Hands on experience with Facebook Business Manager and FB audience creation
• Meta Blueprint Certification is preferred but not required
• Experience with affiliate marketing, programmatic advertising and cost per sale campaigns
• Previous history of achieving significant ROAS for e-commerce brands
• Bachelor's Degree
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