Performance Marketing Manager
Published date: 2026/11/10
- Location: Mumbai, Maharashtra, India
Job Description
Position Overview
The Performance Marketing Manager is primarily responsible for themanagement of digital accounts and diversifying the channel mix using paid social channels.
Job Responsibilities
• Develop a strong performance marketing strategy.
• Create, manage, and optimize performance marketing campaigns/ads on multiple platforms including but not limited to Google, Facebook, Instagram, LinkedIn, and YouTube
• Manage budgets and campaigns across all digital channels to drive strong return on investment and efficient CPL, CPS, etc.
• Identify and test new channels to continue to meet or exceed established critical metrics.
• Integrate emerging platforms and technologies into the creative and production processes.
• Conduct A/B and multivariate experiments.
• Measure and report performance of campaigns, assess against goals (ROI and KPIs), and take timely actions to maximize output.
• Collaborate with content and design teams to improve landing pages and optimize the user experience.
Job Requirements
• Proven expertise in managing and optimizing ad campaigns end-to-end across various platforms, especially Google and Facebook.
• Ability to do A/B testing, carry out experiments, and derive insights on a regular basis.
• Good understanding of various ad formats, landing pages, marketing collaterals, etc. to optimize KPIs.
• Proficient in carrying out quick analyses to figure out what's going wrong and how to fix issues.
• Highly pro-active in terms of researching new features/strategies and coming up with suitable recommendations.
• Strong working knowledge of Microsoft Excel
• Research-oriented and data-oriented
• Good communication and interpersonal skills
Position Overview
The Performance Marketing Manager is primarily responsible for themanagement of digital accounts and diversifying the channel mix using paid social channels.
Job Responsibilities
• Develop a strong performance marketing strategy.
• Create, manage, and optimize performance marketing campaigns/ads on multiple platforms including but not limited to Google, Facebook, Instagram, LinkedIn, and YouTube
• Manage budgets and campaigns across all digital channels to drive strong return on investment and efficient CPL, CPS, etc.
• Identify and test new channels to continue to meet or exceed established critical metrics.
• Integrate emerging platforms and technologies into the creative and production processes.
• Conduct A/B and multivariate experiments.
• Measure and report performance of campaigns, assess against goals (ROI and KPIs), and take timely actions to maximize output.
• Collaborate with content and design teams to improve landing pages and optimize the user experience.
Job Requirements
• Proven expertise in managing and optimizing ad campaigns end-to-end across various platforms, especially Google and Facebook.
• Ability to do A/B testing, carry out experiments, and derive insights on a regular basis.
• Good understanding of various ad formats, landing pages, marketing collaterals, etc. to optimize KPIs.
• Proficient in carrying out quick analyses to figure out what's going wrong and how to fix issues.
• Highly pro-active in terms of researching new features/strategies and coming up with suitable recommendations.
• Strong working knowledge of Microsoft Excel
• Research-oriented and data-oriented
• Good communication and interpersonal skills
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