Performance Marketing Manager

From 5 to 10 year(s) of experience

₹ Not Disclosed by Recruiter

Mumbai (All Areas)

Position Overview

The Performance Marketing Manager is primarily responsible for themanagement of digital accounts and diversifying the channel mix using paid social channels.

Job Responsibilities
• Develop a strong performance marketing strategy.
• Create, manage, and optimize performance marketing campaigns/ads on multiple platforms including but not limited to Google, Facebook, Instagram, LinkedIn, and YouTube
• Manage budgets and campaigns across all digital channels to drive strong return on investment and efficient CPL, CPS, etc.
• Identify and test new channels to continue to meet or exceed established critical metrics.
• Integrate emerging platforms and technologies into the creative and production processes.
• Conduct A/B and multivariate experiments.
• Measure and report performance of campaigns, assess against goals (ROI and KPIs), and take timely actions to maximize output.
• Collaborate with content and design teams to improve landing pages and optimize the user experience.

Job Requirements
• Proven expertise in managing and optimizing ad campaigns end-to-end across various platforms, especially Google and Facebook.
• Ability to do A/B testing, carry out experiments, and derive insights on a regular basis.
• Good understanding of various ad formats, landing pages, marketing collaterals, etc. to optimize KPIs.
• Proficient in carrying out quick analyses to figure out what's going wrong and how to fix issues.
• Highly pro-active in terms of researching new features/strategies and coming up with suitable recommendations.
• Strong working knowledge of Microsoft Excel
• Research-oriented and data-oriented
• Good communication and interpersonal skills

Role:Performance Marketing Manager

Salary: Not Disclosed by Recruiter

Industry:IT Services & Consulting

Department:Marketing & Communication

Role Category:Digital Marketing

Employment Type:Full Time, Permanent

Key Skills

Paid MarketingPerformance Marketing

Education

UG:Any Graduate

Company Profile

EC Council

EC-Council is the world€™s largest cyber security technical certification body. We operate in 145 countries globally and we are the owner and developer of various world-famous cyber security programs. We are proud to have trained and certified over 220,000 information security professionals globally that have influenced the cyber security mindset of countless organizations worldwide.

www.eccouncil.org

Additional Information:

Our global headquarters are located the United States with additional offices that support customers globally across the Americas, EMEA, and APAC.

We are an equal opportunity workplace and is an affirmative action employer. We are always committed to equal employment opportunity regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status and we do not discriminate on the basis of such characteristics or any other status protected by the laws or regulations in the locations where we work.

EC-Council is committed to working with and providing reasonable accommodation to individuals with disabilities. If you have a medical condition or disability which inhibits your ability to complete any part of the application process, and are in need of a reasonable accommodation to complete the process

This notice together with our Privacy Policy and Terms of Use of this website and any other documents we mention here are meant to inform you on what personal data about you we collect, use, disclose, share or otherwise process when you are applying for a job at EC-Council or when EC-Council contacts you for recruitment purposes. Please read carefully to understand our views and practices on how we protect your personal data - Privacy Policy | EC-Council (eccouncil.org).

Company Info

Contact Company:EC Council

Address:6-3-883/4/2, punjagutta, hyderabad, Hyderabad, Hyderabad, Telangana, India
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