Performance Marketing Manager

About the Role:

As a Digital Marketing Manager for digital products, you will be responsible to strategize and implement the digital marketing strategy for managing and growing the digital portfolio (e.g., digital liabilities – SA/ CA/ FD and digital assets – PL/CC/BL). An important part of the Digital Banking team, this individual will be responsible for developing strong and innovative digital marketing strategies using SEO, marketing campaigns across auction & publisher platforms and other techniques to drive traffic to bank’s webpages and generate interest in products and services. As a part of this role, you will shape the “Digital Business” build and “Digital Transformation” agenda to increase the number of users/ customers across the digital products by co-ordinating with cross-functional teams e.g. marketing, campaigns, products, etc.

Job Responsibilities:

Drive Customer Acquisition

 Develop and deliver digital online marketing strategy, working along with digital partners, social media, aggregators for campaigns to meet the business objectives of increasing traffic and driving conversions

 Plan and implement SEO initiatives along with continue monitoring of impact - o Content creation on non IndusInd platforms – blogs, forums, graphics & videos o Content enrichment on IndusInd platforms – website, respective acquisition portals

 Execute media campaigns that are aligned with business objectives across different channels o Google – SEM, Discovery specifically targeting different audiences o Facebook / Instagram – Remarketing, Look-alike, fresh campaigns

 Portfolio and performance management

o Forecast marketing campaign growth and ROI for marketing campaigns; review performance of various marketing partners involved

o Use Google Analytics, Google AdWords and other relevant sites to analyse the performance on response rates, traffic and pickup

o Proactively take corrective action basis data trends

o Ensure the Top Management is updated on the key performance metrics on a pre-defined cadence and participate in top management steering committees on digital banking

Drive Customer Value:

 Understand the customer journey mapping and plan digital marketing strategies aligned to the journey for driving acquisition and customer experience across digital products

Shape the operating model:

 Prioritize initiatives/campaigns to deliver maximum impact

 Emden the digital knowhow and new age practices within the bank’s ecosystem for innovative strategies and digital mind-set

 Lead the digital marketing garage (with marketing, campaigns, portfolio/user growth and tech solutions team) to drive weekly problem solving and alignment on key priorities

 Work closely with creative and media agency along with key internal stakeholders for driving the identified initiatives

Innovations, Market Scan and Industry Recognition:

 Innovate and present new marketing platforms and strategies

 Continuously track digital marketing innovations in Banking and Non-Banking (relevant) space and work out suitable strategies to roll out digital campaigns/partnerships/ features for the Bank

 Ownership of improving Industry Recognition of Bank’s digital marketing initiatives via Awards, Articles, Banking Events Participation, Seminars, etc

Work Experience

 3-5 years of experience in Digital marketing, Social media and content marketing, SEO, digital campaigns

 Experience of managing digital marketing for a Bank/NBFC/Fintech will be a bonus

 Certifications in Digital Marketing, Google Analytics, and Social media marketing will also be an added advantag