Performance Marketing Executive

YOUR KEY RESPONSIBILITIES:

Manage all digital campaigns, from ideation to media planning to optimization and performance analysis
Drive marketing programs that are highly targeted basis content affinity of relevant segmented audience cohorts
Manage all efforts and goals on organic and digital paid media: SEO, SEM, Display, Paid Social, App Install, Affiliate, Direct buys, etc.
performance marketing metrics that correlate to business impact
Drive digital marketing efficiencies and reach through continuous communication testing (a/b), innovation using different platforms and new products/formats, active co-creation and planning with Google/FB/others as partners
WHAT YOU NEED

1-2 years of relevant professional experience with digital media; Google Certified Professional preferred
Experience in handling large-scale campaign planning, optimization for both performance and brand impact
Thorough understanding and hands-on experience of Bid Optimisers, RTB, DSPs, Ad
Exchanges, DMPs, Audience targeting/segmentation, Web Analytics tools like Adobe Analytics, Mixpanel, Appsflyer, etc.
Varied industry exposure in running PPC, Affiliates, and Display campaigns focusing on on-site visits and app installs.
NOTE:

Preferred Mumbai based Candidates

Experience: 1-2 years
Job Location - Thane
Job Types: Full-time, Permanent
Salary: ₹22,000 - ₹25,000 per month
Job Types: Full-time, Regular / Permanent

Salary: ₹20,000.00 - ₹25,000.00 per month

Benefits:

Paid sick time
Schedule:

Morning shift
Supplemental pay types:

Performance bonus
Ability to commute/relocate:

Thane, Thane - 400601, Maharashtra: Reliably commute or planning to relocate before starting work (Required)
Application Question(s):

Have you worked in an Agency before?
Experience:

Lead generation: 1 year (Required)
Performance marketing: 1 year (Required)
Marketing: 1 year (Preferred)