Performance Marketing Executive

The ideal candidate will be responsible for creating and executing our Performance Marketing Strategy. You will lead our marketing campaigns, evaluate our marketing performance metrics, and collaborate with internal teams.

Responsibilities:
• Responsible for managing Google, Facebook & Instagram channels for performance marketing and affiliate marketing.
• Create, execute and optimize campaigns end-to-end on various channels to maximize ROAS.
• Innovate with new campaign ideas and share them with other team members.
• Work with the design and content teams to develop best-in-class marketing campaigns optimized for new user acquisition & conversion, relevance, and customer preferences.
• Work closely with the team leads to create & drive strategy with the right prioritization of initiatives to deliver the highest returns on performance marketing spends.
• Continuously track and measure campaign level, ad-set level, and ad level performance and come up with actionable insights.
• Drive and track KPIs like revenue, conversions, CPA, CPI, etc. on daily basis and prepare performance reports.
• Acquire insights into online marketing trends in the industry, best practices, and keep strategies up-to-date.
• Collaborate with internal stakeholders on campaign production schedules, modify activity and notify stakeholders of relevant outcomes, fluctuations, and plans.

Requirements:
• 2+ years of experience in campaign management/ managing Google/Facebook ads.
• Bachelor's Degree in relevant Fields.
• Certified course in Digital Marketing.
• Excellent analytical skills
• Good communication & interpersonal skills
• Creative outlook and an eye for detail
• Ability to multi-task, work in a fast-paced start-up environment, and get things done.

Salary- 25,000 to 40,000