Performance Marketing Executive

• Creation of strategy and media plan for clients.

• Managing budgets and campaigns across all ad platforms such as Instagram, Twitter, LinkedIn, quora, and Native.

• Depth exceptional understanding of Google ads, Amazon ads, and Facebook ads manager.

• Keyword/ targeting research for clients belonging to multiple verticals.

• Run A/B tests with new creatives, copy and targeting.

• Regularly optimize the basis of the campaign the objective- To increase Leads/ website visits / App installs/ awareness/ etc.

• Exploring new tech-related ad platforms for better client growth.

• Carrying out analysis to figure out campaigns and see whether the KPIs are being met.

• Direct and indirect competitor research.

• Preparing reports and for weekly, monthly.

• Working alongside the content/design and development team to create better solutions for the clients.

Requirements:

• Prior experience in a similar role as well as experience building effective multi-channel marketing strategies, including affiliate marketing, PPC, SEO, social media and other digital channels.

• Solid expertise in campaign and channel analysis and reporting, including Google Analytics experience.t success in the position looks like, and how this role fits into the organization overall.

Responsibilities

[Be specific when describing each of the responsibilities. Use gender-neutral, inclusive language.]

Example: Determine and develop user requirements for systems in production, to ensure maximum usability

Qualifications

[Some qualifications you may want to include are Skills, Education, Experience, or Certifications.]

Example: Excellent verbal and written communication skills