performance marketing
Published date: 2024/01/10
- Location: India
Responsibilities:
Should have experience in working with E-commerce/ D2C projects
1. Develop and execute performance marketing strategies, focusing on Facebook and Google platforms.
2. Oversee end-to-end campaign management, optimization, and reporting.
3. Serve as the primary client contact, providing strategic insights and recommendations.
4. Manage budgets effectively for optimal campaign impact.
Additional Qualifications:
1. E-commerce Facebook and Google Expertise :
In-depth knowledge of Facebook Ads Manager and Google Ads platforms for D2C clients including the ability to create, optimize, and analyze campaigns effectively.
Experience with audience targeting, ad creatives, and bidding strategies on both platforms.
Media Planning:
Proven ability to develop comprehensive media plans that align with client goals and objectives.
Strong understanding of the media landscape, including emerging trends and opportunities.
Content Strategy:
Demonstrated expertise in developing content strategies that resonate with target audiences across various digital channels.
Ability to collaborate with creative teams to ensure content meets performance objectives.
WhatsApp Marketing:
Hands-on experience with WhatsApp marketing strategies, including broadcast messaging, automated campaigns, and customer engagement.
Understanding of WhatsApp Business API and its application in marketing campaigns.
Data:
A keen analytical mindset with the ability to interpret data, draw actionable insights, and make informed decisions.
Proficiency in data visualization tools and advanced Excel skills
Should have experience in working with E-commerce/ D2C projects
1. Develop and execute performance marketing strategies, focusing on Facebook and Google platforms.
2. Oversee end-to-end campaign management, optimization, and reporting.
3. Serve as the primary client contact, providing strategic insights and recommendations.
4. Manage budgets effectively for optimal campaign impact.
Additional Qualifications:
1. E-commerce Facebook and Google Expertise :
In-depth knowledge of Facebook Ads Manager and Google Ads platforms for D2C clients including the ability to create, optimize, and analyze campaigns effectively.
Experience with audience targeting, ad creatives, and bidding strategies on both platforms.
Media Planning:
Proven ability to develop comprehensive media plans that align with client goals and objectives.
Strong understanding of the media landscape, including emerging trends and opportunities.
Content Strategy:
Demonstrated expertise in developing content strategies that resonate with target audiences across various digital channels.
Ability to collaborate with creative teams to ensure content meets performance objectives.
WhatsApp Marketing:
Hands-on experience with WhatsApp marketing strategies, including broadcast messaging, automated campaigns, and customer engagement.
Understanding of WhatsApp Business API and its application in marketing campaigns.
Data:
A keen analytical mindset with the ability to interpret data, draw actionable insights, and make informed decisions.
Proficiency in data visualization tools and advanced Excel skills
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