Performance Marketing
Published date: 2024/01/10
- Location: Mumbai, Maharashtra, India
Position: Marketing Manager – Growth & Performance
Location: Ghatkopar, Mumbai
Exp.: 2+ years
Type: Full time
Salary : 4-6 LPA
Role Requirements:
- Lead and manage end-to-end performance marketing, contributing to D2C growth and website
brand building
- Develop and execute device media plan strategies across Google (Search, VAC, Pmax, Display
Campaigns, UAC, UACe APP Campaigns) and Facebook (App & Web Campaigns)
- Manage and coordinate end-to-end digital marketing campaigns encompassing SEO, SEM,
email marketing, social media marketing, content marketing, CRM, influencer marketing, and
affiliate marketing
- Drive brand growth and sales by strategically growing brand presence on key platforms such
as Amazon, Nykaa, and Flipkart etc.
- Strategize promo and product combo designs, conduct price point and product category
analysis, and focus on AOV growth improvement, new user acquisition, and CAC optimization
- Establish strategic partnerships and execute cross-promotion activities to maximize brand
benefits and drive promotion-based campaigns across voucher partner channels
- Track sales, customer trends, monthly P&L and budgets, and contribution margin, analyze
campaign data and metrics regularly to measure performance, identify trends, and
recommend strategies for enhancement.
- Organize marketing and PR events, including product launches, seasonal promotions, and
strategic alliances with influencers/bloggers.
- Identify challenges in focus areas and provide weekly and monthly reporting/presentation to
senior management
- Manage agency relationships and ensure strong performance and timely deliverables
implementation of media plans, creatives, and artworks.
Essential Skills:
Microsoft PowerPoint, Microsoft Excel, Growth Marketing, DTC, CAC optimization, Performance
Marketing, Facebook Marketing, Project Management, Analytical Skills, A/B Testing,
Presentation Skills, Digital Marketing, Google Adwords, Data Analysis, Google Ads, Marketing
Strategy
Desirable Experience:
- Having worked with Skincare, Cosmetic or Beauty brands
- Worked with a lean team and delivered results with individual contribution
- Good pulse of Go-to-Market Brand launches for skincare & haircare products
We are looking for someone to join us immediately / as early as possible
If interested then mail at u.mukadam@talentcorner.in
Location: Ghatkopar, Mumbai
Exp.: 2+ years
Type: Full time
Salary : 4-6 LPA
Role Requirements:
- Lead and manage end-to-end performance marketing, contributing to D2C growth and website
brand building
- Develop and execute device media plan strategies across Google (Search, VAC, Pmax, Display
Campaigns, UAC, UACe APP Campaigns) and Facebook (App & Web Campaigns)
- Manage and coordinate end-to-end digital marketing campaigns encompassing SEO, SEM,
email marketing, social media marketing, content marketing, CRM, influencer marketing, and
affiliate marketing
- Drive brand growth and sales by strategically growing brand presence on key platforms such
as Amazon, Nykaa, and Flipkart etc.
- Strategize promo and product combo designs, conduct price point and product category
analysis, and focus on AOV growth improvement, new user acquisition, and CAC optimization
- Establish strategic partnerships and execute cross-promotion activities to maximize brand
benefits and drive promotion-based campaigns across voucher partner channels
- Track sales, customer trends, monthly P&L and budgets, and contribution margin, analyze
campaign data and metrics regularly to measure performance, identify trends, and
recommend strategies for enhancement.
- Organize marketing and PR events, including product launches, seasonal promotions, and
strategic alliances with influencers/bloggers.
- Identify challenges in focus areas and provide weekly and monthly reporting/presentation to
senior management
- Manage agency relationships and ensure strong performance and timely deliverables
implementation of media plans, creatives, and artworks.
Essential Skills:
Microsoft PowerPoint, Microsoft Excel, Growth Marketing, DTC, CAC optimization, Performance
Marketing, Facebook Marketing, Project Management, Analytical Skills, A/B Testing,
Presentation Skills, Digital Marketing, Google Adwords, Data Analysis, Google Ads, Marketing
Strategy
Desirable Experience:
- Having worked with Skincare, Cosmetic or Beauty brands
- Worked with a lean team and delivered results with individual contribution
- Good pulse of Go-to-Market Brand launches for skincare & haircare products
We are looking for someone to join us immediately / as early as possible
If interested then mail at u.mukadam@talentcorner.in
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