Performance Marketer (Media Buyer)

Job description

As a Performance Marketing Manager, you will create, execute, and manage paid acquisition campaigns through Facebook, Google & Snapchat.

You will be responsible for analyzing data to pull insights and inform decisions across all acquisition channels to booth growth.

Responsibilities
• Build and manage acquisition campaigns across various channels including social, SEM, and display to drive revenue and increase ROI.
• Analyze and optimize campaign performance based on data-driven insights and strategy using quantitative analysis.
• Identify marketing performance issues and pinpoint the root cause analysis with the help of analytics tools such as Google Analytics.
• Effectively communicate complicated analyses by developing easy-to-use reporting or visualization dashboards (demand funnel, marketing planning and budgeting, marketing ROI, operational efficiency, campaign impact, awareness, events, and strategic KPIs).
• Understand new and relevant KPI metrics requirements for performance management and optimization purposes.
• Work with creative and marketing teams to test strategies and innovation.
• Deliver quantifiable improvements in ROI and cost per conversion (CPA) across all channels.

Qualifications
• Previous work experience in a quantitative marketing role managing strategy and execution on social, search, or other performance-oriented channels.
• Minimum 3 year’s experience setting up campaigns in Facebook ads manager & Google Ads.
• Deep understanding of data or data modeling and able to objectively identify insights for sharing with stakeholders.
• Exceptional analytical skills to identify opportunities within complex data and where these can be operationalized.
• Proven track record of building and scaling acquisition campaigns with a strong focus on ROI.
• Outstanding presentation skills.
• Excellent written and verbal communication skills.
• Strong project management skills.
• Critical thinker and creative.
• Bachelor’s degree in Marketing or relevant field.

Previous experience in Health & Personal Care is a big bonus

Skills
• Performance Marketing
• Paid Search
• Competitive Analysis
• Marketing
• Display Advertising
• PPC
• Reporting