Performance Manager

We are currently hiring a Performance Marketing Manager with a successful track record to drive revenue, user acquisition and brand awareness.

Responsibilities & Requirements:
• 5+ years of experience in Paid Search.
• 5+ years of experience in Paid Social.
• Experience in Campaign Optimization (Generating decisions, scaling up campaigns, etc).
• Experience in growth strategies and media planning & brand Uplift
• Proven track record of successfully leading enterprise-level paid search accounts by supporting from media planning to execution
• Expert in Google search, shopping, discovery, Microsoft search, Youtube, and app install campaign
• Strong hold on creating & implementing Search, Shopping, Video, and App Install campaigns and build data-driven strategies to deliver consistent growth
• Core understanding of conversions tracking and attribution modeling including pixel/tags creations, conversion setting, look back window, and custom variables
• Experience working with scripts, automation solutions, and various ad personalization
• Fair understanding of third party web tracking tools like, [Adobe Analytics, HubSpot, Mixpanel, Appsflyer
• Strong working understanding of search management platforms and bidding tools like Kenshoo, Marin, Acquisio.
• Good command over Google analytics, search, ad campaigns & optimizations.
• Provide periodical PC reports and present performance improvement plans.
• Optimize targeting according to changing search trends & handle client escalations.
• Detailed understanding of marketing concepts & brand communications.
• Develop and oversee overall performance marketing strategy
• Create and manage Google Ad campaigns. (SEM)
• Create and manage LinkedIn Ads. (Social media advertising)
• Regularly review and optimize all advertising campaigns for positive ROAS
• Manage paid listings on third party websites and media partners
• Manage Google Analytics to track and measure all marketing campaigns
• Regularly review multi-channel analytics reports (Search, Social, Ads) and recommend optimization action plans to sales and marketing teams
• Conduct regular conversion rate optimization audits and execute A/B tests, user testing/feedback to improve conversion rates across the brands’ digital channels and assets

Compensation & Benefits:
• Competitive salary.
• Leaves : Paid - 12 Days, Mandatory - 12 Days
• Opportunity to advance your career.