Pay Per Click Executive

Qualifications:

· Sound knowledge of PPC Marketing Basics.

· Working knowledge of tools such as Google AdWords, Bing Ads etc.

· Proven experience in campaign creation and optimization.

· Working knowledge of writing ad copy & extensions.

· Working knowledge of landing page creation and optimization via A/B test.

· Working knowledge of competitor analysis and Sales Funnel creation.

· Working knowledge of analytics tools (Google Analytics, Data Studio)

· Working knowledge of Tracking activities and tools (Google tag manager, Event tracking)

· Strong analytical skills

· Creative writing skills

· Excellent communication skills

· Knowledge of Microsoft Excel and data manipulation

· The ability to think strategically and develop innovative marketing strategies

· Willingness to learn, adapt and keep up to date with emerging technologies, SEM industry trends, techniques, and tools.

· Relevant certification a plus – Google Ads/Bing Ads/Analytics Certifications.

· 4+ years of Pay-Per-Click marketing experience.

· Work experience on Product/Software marketing campaigns a plus.

· Bachelor’s degree/MBA in Business Administration, Marketing or Advertising a plus.

Responsibilities Include:

· Strategize, create, monitor, and optimize high volume of campaigns across Google AdWords, Bing Ads.

· Oversee growth in performance. Manage campaigns to meet ROI goals and respond in a rapid manner to optimization suggestions.

· Continuous analysis of performance and reporting on digital campaigns.

· Efficient management of budgets across all engines and campaigns.

· Optimize and plan landing page creation and testing.

· Craft eye-catching and informative pay-per-click text ads as well as the continuous implementation of text ads - A/B testing.

· Report on key performance indicators and lead generation initiatives, calculate Cost Per Leads, project spend, adjust to demand and seasonality.

· Work with the internal marketing team and key stakeholders to improve overall campaign performance.

· Perform other duties as assigned.

· Ability to work cross-functionally with department implementation teams, such as design, content and social to implement recommended changes.

Job Type: Full-time

Salary: ₹30,000.00 - ₹60,000.00 per month

Schedule:

Monday to FridayRotational shift

Ability to commute/relocate:

Sanganer, Jaipur - 302037, Rajasthan: Reliably commute or planning to relocate before starting work (Required)

Experience:

total work: 1 year (Preferred)

Work Location: One location