Pardot Digital Marketing

Pardot Digital Marketing FULL TIME | CLOUD DESK TECHNOLOGY PVT LTD | INDIA Job Information Industry IT Services Work Experience 5+ years City Chennai State/Province Tamil Nadu Zip/Postal Code 600119 Job Description Pardot Digital Marketing As a digital Marketing specialist for Pardot, you will be working closely with designers, developers, and project managers. This role requires you to implement programmatic and operational initiatives using Pardot. You are required to be experienced in database management, segmentation, and CRM integrations. You are expected to be proficient in using automation platforms like Marketo, Eloqua, HubSpot, SFMC, and all the leading email SaaS platforms. You are also expected to be proficient in conceptualization, templatization, execution, and performance reporting of marketing campaigns. You must have hands-on experience in managing targeted email campaigns, email nurture programs, and social media. Years of Experience – 4+years Requirements Roles and Responsibilities • Should hold experience in Pardot , Advertising Studio and other Add ons. • Should hold UAE/GCC experienced resource, added advantage. • 4+years in Digital Marketing experience is required. • Should be responsible for the development and execution of email marketing programs. This will include segmentation, testing, and deployment, and continually evaluating these for improvements. • Should be able to integrate Marketing Automation platform with CRM. • Should help with the integration of additional platforms and marketing automation software. • Should be able to evaluate campaign metrics and share the campaign performance/results with the marketing team. • Should be able to work with the management to define KPIs, create reporting, and analyze campaign performance. • Should be expertise in CAT Dealers/ Automobile dealers. Benefits • Good Compensation • Medical Insurance • Work from Home(Otional) • Performance Bonus • Competency DevelopmentCloud Desk Technology