Paid Media Specialist

Responsibilities:
• Develop, implement, and manage end-to-end digital ad campaigns.
• Suggest compelling ad copy, visuals, and landing pages.
• Monitor campaign performance and real-time adjustments.
• Utilize advanced targeting options and A/B testing.
• Stay updated with industry trends and platform updates.
• Collaborate with clients.
• Manage ad budgets effectively.
• Maintain a deep understanding of ad platform algorithms.
• Proficiently navigate ad manager platforms.
• Collaborate with cross-functional teams.
• Stay informed about digital marketing trends.
• Integration of tracking codes.
• Conversion tracking and Conversion API.
• Creation of custom audiences.
• CRM integration.
• User journey mapping.
• Retargeting campaigns.
• Utilize platform features.

Qualifications:
• Proven experience in planning, executing, and optimizing digital ad campaigns across Facebook, Instagram, Google, LinkedIn, Amazon Ads, Taboola, and similar platforms.
• In-depth knowledge of ad manager platforms, including Meta Business Suite and Google Ads Manager.
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Proficiency in data-driven decision-making and a track record of achieving key performance metrics.
• Excellent communication skills to collaborate effectively with clients and internal teams.
• Creative mindset with the ability to generate innovative ad concepts and strategies.
• Detail-oriented, organized, and capable of managing multiple campaigns simultaneously.
• Google Ads Certifications, Facebook Blueprint, or other relevant certifications are a plus