Paid Media Specialist

The PPC / Paid Search Analyst is responsible for administering and helping to manage Pay Per

Click media strategies for clients. The PPC Analyst can quickly understand and support initiatives

that will contribute to the goals and success of client campaigns.

Roles and responsibilities:

• Perform daily account management on Google AdWords, Facebook Ad Manager, LinkedIn

Ad Manager and other search platforms for a variety for Lead Generation and Ecommerce

Website.

• Create and perform Social Media Optimization strategies for brand promotion and for

variety of clients.

• Creating & presenting strategies in front of the client.

• Maintenance and monitoring of keyword bids, account daily and monthly budget caps,

impression share, quality score and other important account metrics.

• Provide recommendations and execute strategies for keyword opportunities, campaign

structuring, targeting, display network, and other facets of paid search in accordance with

client goals.

• Support the generation new paid search campaigns, ad groups, and accounts and aid in

the creation of new paid search marketing initiatives.

• Generate weekly and monthly client reporting for all major metrics, goals tracking,

revenue tracking, and other paid search initiatives.

• Keep pace with search engine and PPC industry trends and developments.

• Communication to team and management on project development, timelines, and results.

• Built and maintain long-term business relationships with the key clients & provide

regular updates.

• Work closely with the other team members to meet client goals.

Requirements:

• Experience in Search Engine Marketing (SEM), Paid Search (PPC), Google ads, Facebook

ads, LinkedIn ads & YouTube ads is must.

• Experience in handling clients from different platforms.

• Proficiency in MS Excel, PowerPoint, and Word.

• Experience with website analysis using a variety of analytics tools including Google

Analytics, Mouse flow as well as internal reporting tools.

• Excellent Communication skills.

• AdWords Certifications a plus.

• Experience required - 3-5 years