Paid Media Executive
Published date: 2024/01/10
- Location: Maharashtra, Mumbai, India
Roles & Responsibilities
Developing, executing, and optimizing cutting-edge digital campaigns from conception to launch
Working cross-departmentally to align campaign strategies and goals across the organization
Providing ongoing actionable insights into campaign performance to relevant stakeholders
Defining, measuring, and evaluating relevant paid media KPIs
Building out media buys for various ad platforms (Facebook, Google, LinkedIn, marketplace) and overseeing the day-to-day execution of paid media
Overseeing and managing the overall budget for paid media
Conducting in-depth keyword and website research, ad grouping and audience targeting
Maintaining knowledge of industry best practices and new technologies
Skills
Ideally 3 years of PPC & SMA experience in a similar role, with a proven track record of delivering successful campaigns (in-house or agency)
Experience in all aspects of paid media including Google Ads, Bing Ads, Display and Paid Social
Proficiency in Google Analytics & Other Measurement tools
Ability to analyze and improve results
Commercial awareness to drive businesses forwards
Excellent reporting skills with a proactive approach
A willingness to learn, research, and use initiative
Ability to work to tight deadlines and deliver results
Excellent time management skills
Outstanding organizational skills, attention to detail, and the ability to prioritize
Work as a team player whilst being able to work on set individual performance goals and KPIs
Excellent written and verbal communication and literacy skills
Good command of the English language
Proactive approach to workload and new ideas
Developing, executing, and optimizing cutting-edge digital campaigns from conception to launch
Working cross-departmentally to align campaign strategies and goals across the organization
Providing ongoing actionable insights into campaign performance to relevant stakeholders
Defining, measuring, and evaluating relevant paid media KPIs
Building out media buys for various ad platforms (Facebook, Google, LinkedIn, marketplace) and overseeing the day-to-day execution of paid media
Overseeing and managing the overall budget for paid media
Conducting in-depth keyword and website research, ad grouping and audience targeting
Maintaining knowledge of industry best practices and new technologies
Skills
Ideally 3 years of PPC & SMA experience in a similar role, with a proven track record of delivering successful campaigns (in-house or agency)
Experience in all aspects of paid media including Google Ads, Bing Ads, Display and Paid Social
Proficiency in Google Analytics & Other Measurement tools
Ability to analyze and improve results
Commercial awareness to drive businesses forwards
Excellent reporting skills with a proactive approach
A willingness to learn, research, and use initiative
Ability to work to tight deadlines and deliver results
Excellent time management skills
Outstanding organizational skills, attention to detail, and the ability to prioritize
Work as a team player whilst being able to work on set individual performance goals and KPIs
Excellent written and verbal communication and literacy skills
Good command of the English language
Proactive approach to workload and new ideas
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