Paid Marketing Manager

Paid Marketing Manager duties and responsibilities

Lead and support the implementation of our paid marketing strategies

Examine correlations between prospecting activities, revenue, and budget

Measure and optimize our paid marketing using vendor-specific dashboards, Google Analytics, and HubSpot landing page sources reports

Research and test partnerships with new vendors to expand our reach and/or lower cost-per-acquisition

Collaborate with marketing teammates to maintain a consistent brand voice and message across all paid programs

Craft landing pages and lead-gen forms for our content to distribute through relevant paid programs

Coordinate, supervise and inspire members of our paid marketing team

Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying

Monitor market intelligence and keep track of competitor movement and market situation

Paid Marketing Manager requirements and qualifications

Candidates with at least 1 year of experience working as a Paid Marketing Manager.

A proven track record of successful marketing campaigns

Hands-on lead generation

In-depth knowledge of the various paid marketing channels and technologies, including paid search, retargeting, social network advertising (Facebook, Twitter, LinkedIn, Pinterest, and more), and content distribution and placement networks

Hands-on experience in handling marketing budgets and forecasting/reporting results

Outstanding communication, presentation and leadership skills

Excellent organizational and time management skills

Strategic thinker with great analytical skills