Online Sales Lead

The E-commerce/1P lead manages the online sales and marketing activities of the e-commerce business. This includes developing and implementing strategies to increase online sales, optimizing the user experience of the e-commerce website, managing the e-commerce platform and technology, and leading a team of e-commerce specialists.

Roles:

● Digital transformation of the brand through scaling-up of brand website sales

● Achieving growth on Marketplaces as a seller

● Work closely with Digital marketing team to drive brand campaigns

● Managing end to end daily operations

Key Responsibilities:

Financial Sales Planning

● Accountable to deliver the AOP Top Line & Bottom Line

● Prepare sales strategy & growth plans in line with business strategy- Drive profitability and deliver on the revenue.

● Develop disproportionate growth plans for brand own website and online marketplaces and take required measures to ensure seamless execution.

● Translate the annual sales operating plan into customers wise, quarterly & monthly objectives.

● Plan and develop annual objectives broken down into quarterly and monthly level.

● Joint business plan – Value & Volume agreement with each Key Account. Lead resource for planning portfolio

growth initiatives with accounts, assortment planning, launch planning and execution, development and execution

of Joint Business Plans.

● Provide trade information, competitor's activities and market intelligent to company

Business Development

● Accountable to add potential & strategic Key Accounts as selling partners.

● Plans and develop strategy on digital marketing activities in agreement with each Key Account.

● Introduce new product line/brand/SKU in the assigned key accounts.

● Actively tracks sales movement of competitor's products and marketing activities.

● Develop and execute marketing campaign strategy and analyze campaign performance.

● Monitors and evaluates discounts structure offered by set of key accounts

● Manage Accounts receivables, Responsible for debt collection and resolve all long outstanding debts.- Resolve

customer's trade issues, complaints and operational matters.

Customer Oriented

● Customer Relationship Management.

● Negotiate TOT & renewal of TOT with key accounts.

● Communicate and meet all key accounts on regular basis in order to keep the strong business bonding.

● Be an enabler for the managed portfolio – drive goals with internal stakeholders. Closely coordinates and work

closely with various cross-functional departments for smooth functioning of the division.

People Oriented

● Managing direct and indirect reporting team and motivating them to deliver organizational agenda.

● Responsible for learning and development of team members – upskill to improve performance

Job Location: Bangalore