Online Campaign Manager

We are looking for a Paid Campaign Manager to run PPC campaigns and monitor paid media budgets. Along with campaign monitoring the candidate must also have in-depth knowledge of Google Analytics, Google Tag Manager, Google Search Console, SEM rush, UBER etc

In this role, you should be well-versed in principles of search engine marketing (SEM) , paid media and growth marketing You should also be analytical and good with numbers. Your goal will be to ensure our online marketing efforts have the highest possible return on investment (ROI.)

Responsibilities
• Plan and form effective paid search strategies.
• Run and optimize different PPC (Pay per click) campaigns.
• Manage ad accounts on multiple platforms like Google Ads, Bing, Meta Suite etc.
• Take part in a selection of keywords and targeting audiences.
• Plan budget and monitor bids to increase better ROI.
• Analyse the campaigns from Google Analytics, Tag Manager etc
• Track KPIs to evaluate performance and pinpoint issues.
• Deliver reports for administration and management.
• Stay up to date with PPC (Pay per click) advertising and SEM (Search Engine Marketing) trends.

Requirements

· Have Experience with Google Analytics, Google Ads, Facebook Business and, paid Media Campaigns

· Manage, review, and perform daily account responsibilities associated with Google Ads, Bing and other search engine and social media platforms for a variety of clients.

· Maintain and monitor keyword bids, audience targeting, account daily and monthly budget caps, impression share, quality score and other important account metrics.

· Provide recommendations and execute strategies for keyword and audience opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.

· Provide oversight, manage, and be able to generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.

· Keep pace with search engine and PPC industry trends and developments.

· Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals