Mobile APP Marketing Manager
Published date: 2024/01/10
- Location: Pune, Maharashtra, India
Job Responsibilities:
- Developing/managing all aspects of the company’s mobile marketing campaigns.
- Developing strategies to drive mobile traffic
- Driving Excellent Sales through Mobile App Campaigns.
- Tracking conversion rates – what worked, what didn’t, and why?
- Develop and execute App Store Optimization strategies
- Implementing paid search, PPC, and SEO strategies/campaigns.
- App Install Campaigns
- Launching new mobile campaigns & bringing more ROI to the existing mobile campaigns through various multi-level optimizations
- Raising brand awareness and online presence through mobile marketing projects and campaigns
- Planning and executing mobile marketing budgets
- Execute ongoing coordination of external and internal teams around marketing initiatives
- Staying on top and reviewing new technology trends and opportunities to ensure the company remains a mobile marketing leader within the industry, and in the digital marketing space.
Job Requirements:
- Bachelor’s Degree in Marketing, Communications, or another related discipline
- 6+ years experience in marketing, with at least 2+ Years spent solely in the mobile app marketing space.
- At least 2 years of app marketing experience working with app store optimization, as well as hands-on experience managing Apple Search Ads campaigns. Familiarity with Apple Search Ads automation tools is a bonus
- Demonstrated success in marketing a mobile application
- Strong analytical skills, with experience using analytic tools like Google Analytics, Adjust, Branch.io, AppsFlyer, Flurry or MixPanel
- Data-driven direct ROI performance reporting/analysis
- Experience working with App Store Connect and Google Play Console
- Expertise in campaign optimization tactics for CPA, CPC, CPI, and revenue-sharing models
- Technical SEO and SEM- Experience with App Store Optimization
- Passion for the mobile and app industry
- Excellent verbal and written communication skills
CTC - 10 to 15 Lac Per Annum as per the experience
- Developing/managing all aspects of the company’s mobile marketing campaigns.
- Developing strategies to drive mobile traffic
- Driving Excellent Sales through Mobile App Campaigns.
- Tracking conversion rates – what worked, what didn’t, and why?
- Develop and execute App Store Optimization strategies
- Implementing paid search, PPC, and SEO strategies/campaigns.
- App Install Campaigns
- Launching new mobile campaigns & bringing more ROI to the existing mobile campaigns through various multi-level optimizations
- Raising brand awareness and online presence through mobile marketing projects and campaigns
- Planning and executing mobile marketing budgets
- Execute ongoing coordination of external and internal teams around marketing initiatives
- Staying on top and reviewing new technology trends and opportunities to ensure the company remains a mobile marketing leader within the industry, and in the digital marketing space.
Job Requirements:
- Bachelor’s Degree in Marketing, Communications, or another related discipline
- 6+ years experience in marketing, with at least 2+ Years spent solely in the mobile app marketing space.
- At least 2 years of app marketing experience working with app store optimization, as well as hands-on experience managing Apple Search Ads campaigns. Familiarity with Apple Search Ads automation tools is a bonus
- Demonstrated success in marketing a mobile application
- Strong analytical skills, with experience using analytic tools like Google Analytics, Adjust, Branch.io, AppsFlyer, Flurry or MixPanel
- Data-driven direct ROI performance reporting/analysis
- Experience working with App Store Connect and Google Play Console
- Expertise in campaign optimization tactics for CPA, CPC, CPI, and revenue-sharing models
- Technical SEO and SEM- Experience with App Store Optimization
- Passion for the mobile and app industry
- Excellent verbal and written communication skills
CTC - 10 to 15 Lac Per Annum as per the experience
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