Media Specialist

Manage, review, and perform daily account responsibilities associated with Google Ads, Yahoo, Bing, Facebook,

Quora, LinkedIn, Twitter, Taboola, Outbrain, Colombia and other such platforms for a variety of clients

Maintain and monitor keyword bids, account daily and monthly budget caps, impression share,

quality score and other important account metrics

Provide creative copy and graphical ad suggestions

Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting,

display network, and other facets of paid search in accordance with client goals

Provide oversight, manage, and be able to generate weekly and monthly client reporting for all major metrics,

goals tracking, revenue tracking, and other paid search initiatives

Keep pace with digital marketing and PPC industry trends and developments

Monitor and administer analytics dashboards, reports and key reporting tools,

and point out key areas of importance in accordance with client goals

Communication to team and management on project development, timeline, and results

Provide oversight and work closely with the other team members to meet client goals

Education and Competencies Requirements

Education: Graduate/Post-graduate

Proven Relevant Experience: 5+ Years

Google Ads & Analytics Certified

Experience working with popular and multiple digital marketing platforms is mandatory

Proficiency in MS Excel, PowerPoint, and Word

Excellent communication skills

Analytical thinking with strong math skills

Proficiency in managing moderate to large scale PPC accounts in a variety of different business verticals