Media Planning Role
Published date: 2024/01/10
- Location: Pune, Maharashtra, India
Media planning
Key Responsibilities:
- Analyze key market trends to provide critical inputs in formulating and executing marketing campaigns.
- Execute, manage, and optimize online media campaigns and programs for agency clients (e.g. auction/exchange based performance media, audience-based buying, remarketing campaigns) across DSPs while meeting or surpassing client performance expectations.
- Provide regular insights to clients detailing performance, campaign optimizations, and new opportunities.
- Manage media buying projects from conception to affiliate onboarding.
- Manage Facebook, Google Ads, Twitter, LinkedIn & third party driven apps
- Should be an expert in offline & online Media Planning
- Understand the brands online & offline eco-system and their marketing lifecycle.
- Ability to develop & present engaging presentations and proposals.
- Coordinating and collaborating with internal & external stakeholders during planning and deployment stage of campaigns
- Overseeing large and strategic accounts and develop, grow, and maintain relationships with clients through exceptional client service.
- Oversee campaign QA process.
- Provide monthly auditing reports to Agency partners and actualize bill/pay systems when applicable.
- Day to day support of platform & custom applications for self-deployment clients
- Updating/tracking campaign integration progress through internal team meetings as well as on the internal campaign tracker/status sheet
- Primary point person for the client for all things operational and campaign related
Skills Required:
- Must have effective educating skills on industry, platform experience & latest trends
- Must have strong business acumen with an ability to execute a wide range of digital marketing strategies to establish market presence and increase revenue & profitability.
- Effective communicator with strong writing skills along with market research, analytics, planning, and buying experience.
- Must be good at building and maintaining relationship with various online & offline publishers, third party platforms and brand managers
- Creating new business opportunities within existing ecosystem.
- Excellent verbal and written communication skills, ideally comfortable in a consultative and client-facing environment.
- Handle multiple projects in a fast-paced environment with the ability to learn and apply new concepts and tools quickly
Key Responsibilities:
- Analyze key market trends to provide critical inputs in formulating and executing marketing campaigns.
- Execute, manage, and optimize online media campaigns and programs for agency clients (e.g. auction/exchange based performance media, audience-based buying, remarketing campaigns) across DSPs while meeting or surpassing client performance expectations.
- Provide regular insights to clients detailing performance, campaign optimizations, and new opportunities.
- Manage media buying projects from conception to affiliate onboarding.
- Manage Facebook, Google Ads, Twitter, LinkedIn & third party driven apps
- Should be an expert in offline & online Media Planning
- Understand the brands online & offline eco-system and their marketing lifecycle.
- Ability to develop & present engaging presentations and proposals.
- Coordinating and collaborating with internal & external stakeholders during planning and deployment stage of campaigns
- Overseeing large and strategic accounts and develop, grow, and maintain relationships with clients through exceptional client service.
- Oversee campaign QA process.
- Provide monthly auditing reports to Agency partners and actualize bill/pay systems when applicable.
- Day to day support of platform & custom applications for self-deployment clients
- Updating/tracking campaign integration progress through internal team meetings as well as on the internal campaign tracker/status sheet
- Primary point person for the client for all things operational and campaign related
Skills Required:
- Must have effective educating skills on industry, platform experience & latest trends
- Must have strong business acumen with an ability to execute a wide range of digital marketing strategies to establish market presence and increase revenue & profitability.
- Effective communicator with strong writing skills along with market research, analytics, planning, and buying experience.
- Must be good at building and maintaining relationship with various online & offline publishers, third party platforms and brand managers
- Creating new business opportunities within existing ecosystem.
- Excellent verbal and written communication skills, ideally comfortable in a consultative and client-facing environment.
- Handle multiple projects in a fast-paced environment with the ability to learn and apply new concepts and tools quickly
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