Media Planning - Head

Designation :- Head - Media Planning

Roles & Responsibilities:

1.Understanding and solving clients' problems with regards to the objectives to be achieved through Digital Media (on various Digital platforms like Google, Facebook, Twitter, Youtube, Instagram, Linkedin, Email, ) and devise solutions through digital channels

2.Leading a team of performance marketing and media planning experts and build a growth and learning path for them

3.A high level of experience utilizing the DoubleClick stack, including creating bid strategies and trafficking

4.Analytical, yet operates strategically, with understanding of the 'big picture'

5.Competency with figures and simple calculations - including pivot tables, charts and formulae

6.Working with Agencies, networks, Advertisers, Publishers, Affiliates

Manage Performance, Campaign/Offers & Conversion

7.Work on new pitches & way forward strategies for new and existing clients.

8.Lead the team in demand generation and marketing funnel optimization efforts.

9.Auditing accounts and creating action plans for internal accounts to improve performance.

10.Negotiating and coordinating with publishers and media vendors for Affiliate and Non- Biddable campaigns.

11.Monitoring day to day activities and assigning tasks among the media team.

Key Requirements:

1.Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.

2.Good with tools and platforms like Google Analytics, Adobe Analytics and Excel

3.Solid understanding of performance marketing, conversion, and online client acquisition

4.In-depth experience with website analytics concepts.

5.Experience with bid management tools

6.Experience with A/B and multivariate experiments/testing