Media Manager
Published date: 2024/01/10
- Location: Goa, Goa, India
Job Responsibilities
• Responsible for maximizing awareness using multiple media channels (TV, print, radio, social media) in order to raise awareness, drive business and enhance reputation.
• Organizing and aligning strategies for effective media budget spends.
• Undertake the profiling of Target Groups and their preferences with respect to the choice of media for information gathering
• Focus on the planning, budgeting and execution of ATL communication
• To ensure that all media communications activity (i.e. press, radio TV, website, online/social media activity) is integrated
• Oversee the development and running of campaign launch and media sites
• Evaluate and report on the reach, frequency and impact of media activities through regular media monitoring and contribute copy to campaign evaluations
• Optimizing ATL deliverables in events / activations by means of media amplification.
• Create and maintain media contact lists, liaise with individuals and media outlets and develop and manage relationships with key media partners
• Provide media based inputs for the evaluation of the financial aspects such as budgets & expenditures.
• To be an advocate for the latest tools, metrics and techniques; advising on media trends and best practice.
• Verification of bills for each media spends
MaRa Partners focuses on Brand Marketing, Digital Marketing, and Creative Strategy. Their company has offices in Mumbai. They have a small team that's between 1-10 employees.
You can view their website at https://marapartners.com
• Responsible for maximizing awareness using multiple media channels (TV, print, radio, social media) in order to raise awareness, drive business and enhance reputation.
• Organizing and aligning strategies for effective media budget spends.
• Undertake the profiling of Target Groups and their preferences with respect to the choice of media for information gathering
• Focus on the planning, budgeting and execution of ATL communication
• To ensure that all media communications activity (i.e. press, radio TV, website, online/social media activity) is integrated
• Oversee the development and running of campaign launch and media sites
• Evaluate and report on the reach, frequency and impact of media activities through regular media monitoring and contribute copy to campaign evaluations
• Optimizing ATL deliverables in events / activations by means of media amplification.
• Create and maintain media contact lists, liaise with individuals and media outlets and develop and manage relationships with key media partners
• Provide media based inputs for the evaluation of the financial aspects such as budgets & expenditures.
• To be an advocate for the latest tools, metrics and techniques; advising on media trends and best practice.
• Verification of bills for each media spends
MaRa Partners focuses on Brand Marketing, Digital Marketing, and Creative Strategy. Their company has offices in Mumbai. They have a small team that's between 1-10 employees.
You can view their website at https://marapartners.com
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