Media Buyer

Primary purpose of the role :

Understand client needs, suggest platforms, monitor platform performance and give suggestions for optimizations.

Major responsibilities & deliverables :
• Undertaking research using a wide range of specialist media resources. Identify the right target demographic for specific campaigns
• Analyze market research and study demographic data to determine the most effective approach
• Enact or actualize media plans drawn up by media planners within Budget Control (How much the client wants to spend as against the earning margin of)
• Understand various kinds of Facebook Ads, Sponsored Posts, Sponsored Stories etc and which is appropriate for which situation
• Identify new ad formats / platforms that can work well with the client's objective
• Ensuring Media Campaigns go live as per scheduled time
• Determine ROI reports on each campaign from a social media, earned media and paid media perspective
• Analyzing the effectiveness of the campaign and using this data to inform future campaigns
• Focus on Client reporting and budget management
• Keeping up to date with industry research figures
• Monitoring campaigns on a daily basis
• Optimizations to be made to campaigns. Discuss on a regular basis changes / suggestions for betterment / performance of the account
• Accountability for campaigns performing as per media plan given (extremely important)

Skills:

Analytics Skills, Observation Skills, Pattern Detection, Planning and Strategizing the campaign structure, budgets and optimization plan ahead. Facebook Pixel Integration, Google Analytics, GTM, Google Sheets, Canva Presentation, PPT for Reports and Pitch of the Plans