Marketing Specialist - SEM/PPC
Published date: 2026/11/08
- Location: Hyderabad, telangana, India
1. Plan and execute SEM / PPC Campaigns across all paid digital marketing channels including but not limited to Googs Ads, Facebook, LinkedIn, Programmatic Platforms, DoubleClick etc to generate leads and achieve revenue objectives
2. Plan and execute SEM / PPC based remarketing / retargeting campaigns using but not limited to channels like GA, Google Ads, Criteo, Perfect Audience etc
3. Plan and execute display, programmatic display and YouTube based video campaigns delivering the business requirements
4. Own and manage allocated budget across all channels and deliver expected ROAS and overall performance ROI
5. Be the SPOC for allocated business categories, ensure performance and growth of assigned categories from SEM / PPC marketing campaigns
6. Ensure '0' loss due to negative keywords / inefficient targeting and campaign structure
7. Set-up effective source and conversion tracking mechanisms for better analytics and effective decision making
2. Plan and execute SEM / PPC based remarketing / retargeting campaigns using but not limited to channels like GA, Google Ads, Criteo, Perfect Audience etc
3. Plan and execute display, programmatic display and YouTube based video campaigns delivering the business requirements
4. Own and manage allocated budget across all channels and deliver expected ROAS and overall performance ROI
5. Be the SPOC for allocated business categories, ensure performance and growth of assigned categories from SEM / PPC marketing campaigns
6. Ensure '0' loss due to negative keywords / inefficient targeting and campaign structure
7. Set-up effective source and conversion tracking mechanisms for better analytics and effective decision making
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