Marketing Specialist

The ideal candidate will be responsible for growing revenue through digital media by designing and executing marketing campaigns. After campaigns have been launched, you will extract and analyze data across multiple channels.

Responsibilities

As the Product Marketing Manager, you’ll be responsible for:
• Developing a thorough understanding of the Papertrail system in order to effectively communicate the USP and identify the customer pain points
• Communicating product releases and feature enhancements
• Creating engaging written and visual product content. Blog posts, white papers, case studies, and content for product collaterals that support the buyer's journey
• Continuing engagement with prospects and customers via social media and digital platforms
• Conduct and track competitor research on product features and benefits. (Make us stand apart from other options)
• Designing the product sales funnel strategies and realizing them through to success
• Managing and editing the content on the website adding new content in collaboration with our design and technical teams
• Reviewing product release metrics, to ensure we achieve high levels of adoption/success
• Building our product marketing team around you as the business grows
• Work as part of a team developing customers into advocates to increase brand awareness and build a sense of community
• Reporting on and evaluating performance metrics monthly

Qualifications
• At least 3 years of professional experience in a content marketing role, supporting SME sales
• Building product channels/funnels to increase sales conversion
• Defining metrics/success - running campaigns
• Optimizing funnels and data management for SaaS
• Experience collaborating with others to help build brand awareness and increase market share
• Proven experience with online content marketing and social media development strategies
• Natural eye for how to improve conversion rates through optimization of landing pages
• Building a global presence for a software company/product