Marketing Specialist
Published date: 2024/01/10
- Location: Maharashtra, India
RESPONSIBILITY • Manage PPC profiles on Google AdWords, and Yahoo, Bing and other search sites if required. • Assist in the management and tracking of keyword bids, expenditure caps and other primary account metrics. • Manage and retain keyword list updates. • Provide ideas for a creative copywriting. • Provide suggestions and incorporate techniques for keyword resources, marketing structuring, targeting, network display and other aspects of pay per click searching in conjunction with the business objectives. • Support the development of new paid search ads, ad groups and accounts and support the formation of new paid search marketing initiatives. • Track and compare search results and search success through primary search channels. REQUIREMENTS • 3-5 years of experience in Search Engine Optimization (SEO) Search Engine Marketing (SEM) and Paid Search (PPC). • Google Ads certification required. • Having worked with budgets of 50 Lac and above. • Strong understanding of Google Tag Manager and conversion tracking. • Strong understanding of digital marketing fundamentals and the Google ecosystem. • Competent at the MS Office and Google Data studio • Highly skilled with Google Analytics, Bing Analytics and other web analytics tools. • Familiar with Ads 360
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