Marketing Specialist
Published date: 2024/01/10
- Location: Maharashtra, Mumbai, India
RESPONSIBILITY
• Manage PPC profiles on Google AdWords, and Yahoo, Bing and other search sites if required.
• Assist in the management and tracking of keyword bids, expenditure caps and other primary account metrics.
• Manage and retain keyword list updates.
• Provide ideas for a creative copywriting.
• Provide suggestions and incorporate techniques for keyword resources, marketing structuring, targeting, network display and other aspects of pay per click searching in conjunction with the business objectives.
• Support the development of new paid search ads, ad groups and accounts and support the formation of new paid search marketing initiatives.
• Track and compare search results and search success through primary search channels.
REQUIREMENTS
• 3-5 years of experience in Search Engine Optimization (SEO) Search Engine Marketing (SEM) and Paid Search (PPC).
• Google Ads certification required.
• Having worked with budgets of 50 Lac and above.
• Strong understanding of Google Tag Manager and conversion tracking.
• Strong understanding of digital marketing fundamentals and the Google ecosystem.
• Competent at the MS Office and Google Data studio
• Highly skilled with Google Analytics, Bing Analytics and other web analytics tools.
• Familiar with Ads 360
• Manage PPC profiles on Google AdWords, and Yahoo, Bing and other search sites if required.
• Assist in the management and tracking of keyword bids, expenditure caps and other primary account metrics.
• Manage and retain keyword list updates.
• Provide ideas for a creative copywriting.
• Provide suggestions and incorporate techniques for keyword resources, marketing structuring, targeting, network display and other aspects of pay per click searching in conjunction with the business objectives.
• Support the development of new paid search ads, ad groups and accounts and support the formation of new paid search marketing initiatives.
• Track and compare search results and search success through primary search channels.
REQUIREMENTS
• 3-5 years of experience in Search Engine Optimization (SEO) Search Engine Marketing (SEM) and Paid Search (PPC).
• Google Ads certification required.
• Having worked with budgets of 50 Lac and above.
• Strong understanding of Google Tag Manager and conversion tracking.
• Strong understanding of digital marketing fundamentals and the Google ecosystem.
• Competent at the MS Office and Google Data studio
• Highly skilled with Google Analytics, Bing Analytics and other web analytics tools.
• Familiar with Ads 360
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