Marketing – Marketing Manager
Published date: 2024/01/10
- Location: Maharashtra, Mumbai, India
• Drive marketing strategies across all channels
• Drive branding and visibility in external forums, event & conferences
• Create campaigns at an organizational& practice levels and ensure consistency and governance is maintained among the service lines
• Create GTM for practice lines& alliancesby devising and executing multi-channel campaigns across mail, social media, webinars, workshops, etc
• Create thought leadership positioning by way of Analyst Relationship Management, Competitive Report participation and positioning, Analyst Inquiry, Analyst Briefings
• Enhance organization's positioning by creating unique value propositions & elevator pitches for differentiated communication with clients & influencers esp including service offering content on website, Blogs, POVs, Case Studies, Videos, playbooks etc
• Create customer advocacy programs for all practice lines
• Manage organization's participation in industry events end-to-end that includes brand visibility, engagement and lead generation strategies, theme, message, communications, design and vendor interactions
• Develop content for collaterals, case studies, presentations, social media posts, event stories and newsletters
• Develop press release, handle interactions with PR agencies & coordinate press releases
• Coordination and working with practice heads to support large ongoing opportunities via campaigns etc
• Reporting of Weekly, monthly, Quarterly and Yearly reports to Marketing and practice leaders
• Drive branding and visibility in external forums, event & conferences
• Create campaigns at an organizational& practice levels and ensure consistency and governance is maintained among the service lines
• Create GTM for practice lines& alliancesby devising and executing multi-channel campaigns across mail, social media, webinars, workshops, etc
• Create thought leadership positioning by way of Analyst Relationship Management, Competitive Report participation and positioning, Analyst Inquiry, Analyst Briefings
• Enhance organization's positioning by creating unique value propositions & elevator pitches for differentiated communication with clients & influencers esp including service offering content on website, Blogs, POVs, Case Studies, Videos, playbooks etc
• Create customer advocacy programs for all practice lines
• Manage organization's participation in industry events end-to-end that includes brand visibility, engagement and lead generation strategies, theme, message, communications, design and vendor interactions
• Develop content for collaterals, case studies, presentations, social media posts, event stories and newsletters
• Develop press release, handle interactions with PR agencies & coordinate press releases
• Coordination and working with practice heads to support large ongoing opportunities via campaigns etc
• Reporting of Weekly, monthly, Quarterly and Yearly reports to Marketing and practice leaders
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