Marketing Manager

• Develop comprehensive plans and strategies for integrated digital marketing campaigns that effectively promote our brand, generate awareness, drive engagement, foster consideration, and generate inquiries.
• Collaborate closely with the Digital Head and Sales team to create a digital marketing strategy that aligns with our overall marketing objectives, utilizing market insights, competition data, and future trends analysis.
• Focus on lead generation as the primary deliverable of digital marketing efforts.
• Develop, execute, monitor, and optimize various link building strategies to improve keyword search rankings across multiple search engines.
• Regularly measure and report the performance of overall digital marketing campaigns against predefined goals (ROI and KPIs) on a weekly, monthly, and quarterly basis.
• Continuously monitor and optimize paid advertising campaigns using platforms such as Google Ads, LinkedIn Ads, Bing Ads, and others to effectively generate leads.
• Develop effective strategies for guest posting, content marketing, influencer marketing, and other relevant tactics.

Qualifications
• Minimum 5+ years of Digital Marketing experience in the IT/Software Development Services industry, specifically
• targeting the US and/or European markets for a software company.
• Strong understanding of various software development services and programming languages such as Frontend, backend, Mobile, etc
• Proficient in analyzing metrics and utilizing different report parameters in tools like Google Analytics, Google Search Console, etc.
• Experience in building, monitoring, and optimizing diverse advertising campaigns in platforms like Google Ads and LinkedIn Ads