Marketing Manager

Company is an environmental IoT company, rapidly moving into environmental AI. We offer

end-to-end solutions using our environmental data monitoring and analytics capabilities.

Our solutions are developed for various government, commercial and industrial

applications. We focus on applications related to smart-infra and environmental

management. In smart-infra, we have solutions for smart-city, smart campuses, airports

and highways. Wherein environmental management, we have solutions for effective dust

suppression and odour treatment at landfills and waste-water-treatment facilities. we

are looking for a Marketing Manager to lead all the marketing operations.

Job Responsibilities
• Understand brand values, objectives, and goals to devise well-articulated

communication across requirements and recommendations.
• Plan and execute all digital marketing, including SEO/SEM, Google Ads, Campaign,

marketing database, email, and social media campaigns
• Design, build and maintain the social media presence
• Measure and report performance of all digital marketing campaigns, and assess

against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend & performance based on the insights

and brainstorm new & creative growth strategies
• Ensure timely delivery of content like Blogs, Newsletter, Press releases, Case Studies,

etc by coordinating with the content writer & graphic designer
• Collaborate with internal teams to create landing pages and optimize user experience

Evaluate emerging technologies. Provide thought leadership and perspective for

adoption where appropriate
• Product photoshoots and videos from script to production engaging vendors
• Co-ordinate product launches and webinars with global attendees
• Manage multiple software for website, content creation, design, SMM, etc.
• Ensure global partners follow company Brand Guidelines
• Participate in events, expos and look out for sponsorship opportunities to create more

brand awareness

Requirements
• 4 -6 years of experience with proven success in B2B Marketing
• Good command of written and verbal communication
• Basic level capabilities with SEO, SEM, PPC, Email, Paid Media, Social. etc.
• Proven capability in developing collateral across the funnel, such as blogs, articles, onepagers, product pitches, videos, etc.
• Bring exceptional people and project management skills driving multiple initiatives
• Highly creative with the ability to innovate new ways to generate interest and

excitement among targeted audiences
• A Bachelor's Degree in any stream or MBA (preferably in Marketing)
• Inquisitive, analytical, logical and self-motivated
• Have the zest to create an impact and curb the global problem of Air Pollution
• This is not a remote position. Selected candidates have to work from Ahmedabad.

6.00-8.00 Years

Bachelor of Business Administration (B.B.A), Master OF Business Administration (M.B.A