Marketing Manager
Published date: 2024/01/10
- Location: Mumbai, Maharashtra, India
You support our team as
Responsibilitiesarrow_right
• Support the Director of Marketing to develop and implement PAID Digital awareness and communication strategy based on brand objectives
• Orchestrate the Digital customer journey (PAID, OWNED, SHARED, EARNED) from planning to rollout in relevant channels of the Digital funnel until conversion to deliver against KPI's
• Track all media platforms, search platforms (Google, YouTube, Amazon) and campaign analytics from our brand and competition for agile improvement and
• adaptations of future campaigns ensuring KPI's are met, and ROI is achieved needs to be included.
• Own the OWNED channels (for your area of responsibility), develop SEO strategy and constantly. maintain and upgrade the website/shop content in order. to create unique user experience and optimize sales.
• Develop and implement Paid Social content. communication and influencers strategies
• Provide direction on messaging and tone when. corresponding with consumers via email, phone, and social media to ensure a consistent brand voice across all touchpoints
• Build and lead the agency teams (from creative digital agency, central SEO agency, to media agencies), as well as develop and implement local guidelines.
Qualificationsarrow_right
• Degree in Business Administration with focus on Marketing, ideally Digital
• Management, Communication or Media management
• Minimum 5-10 years' experience in FMCG.
• Experience and proven record in digital marketing, media management & SEO.
• Good technical knowledge of relevant Digital tools for analytics
Some of your Benefitsarrow_right
Education reimbursement
Education reimbursement: Financial aid to help propel your career to the next level
Occupational safety
Occupational safety: Safety as a top priority, in all aspects of your work
Family medical insurance plan
Family medical insurance plan: All-important health protection for self, spouse and up to 2 children
Training / Career development
Training / Career development: Programs to supercharge skills and expertise
Performance-related bonus
Performance-related bonus: When you have an impact, you can reap the rewards The Freudenberg Group is an equal opportunity employer that is committed to diversity and inclusion. Employment opportunities are available to all applicants and associates without regard to race, color, religion, creed, gender (including pregnancy, childbirth, breastfeeding, or related medical conditions), gender identity or expression, national origin, ancestry, age, mental or physical disability, genetic information, marital status, familial status, sexual orientation, protected military or veteran status, or any other characteristic protected by applicable law. autorenew
Responsibilitiesarrow_right
• Support the Director of Marketing to develop and implement PAID Digital awareness and communication strategy based on brand objectives
• Orchestrate the Digital customer journey (PAID, OWNED, SHARED, EARNED) from planning to rollout in relevant channels of the Digital funnel until conversion to deliver against KPI's
• Track all media platforms, search platforms (Google, YouTube, Amazon) and campaign analytics from our brand and competition for agile improvement and
• adaptations of future campaigns ensuring KPI's are met, and ROI is achieved needs to be included.
• Own the OWNED channels (for your area of responsibility), develop SEO strategy and constantly. maintain and upgrade the website/shop content in order. to create unique user experience and optimize sales.
• Develop and implement Paid Social content. communication and influencers strategies
• Provide direction on messaging and tone when. corresponding with consumers via email, phone, and social media to ensure a consistent brand voice across all touchpoints
• Build and lead the agency teams (from creative digital agency, central SEO agency, to media agencies), as well as develop and implement local guidelines.
Qualificationsarrow_right
• Degree in Business Administration with focus on Marketing, ideally Digital
• Management, Communication or Media management
• Minimum 5-10 years' experience in FMCG.
• Experience and proven record in digital marketing, media management & SEO.
• Good technical knowledge of relevant Digital tools for analytics
Some of your Benefitsarrow_right
Education reimbursement
Education reimbursement: Financial aid to help propel your career to the next level
Occupational safety
Occupational safety: Safety as a top priority, in all aspects of your work
Family medical insurance plan
Family medical insurance plan: All-important health protection for self, spouse and up to 2 children
Training / Career development
Training / Career development: Programs to supercharge skills and expertise
Performance-related bonus
Performance-related bonus: When you have an impact, you can reap the rewards The Freudenberg Group is an equal opportunity employer that is committed to diversity and inclusion. Employment opportunities are available to all applicants and associates without regard to race, color, religion, creed, gender (including pregnancy, childbirth, breastfeeding, or related medical conditions), gender identity or expression, national origin, ancestry, age, mental or physical disability, genetic information, marital status, familial status, sexual orientation, protected military or veteran status, or any other characteristic protected by applicable law. autorenew
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