Marketing Manager

• Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
• Deploy successful marketing campaigns and own their implementation from ideation to execution
• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis.
• Should have experience in Brand Management.
• Should have experience in campaign management.
• Should have experience in copy writing and content writing
• Produce valuable and engaging content for our website and blog that attracts and converts our target groups
• Perform regular market research studies to gather important brand data
• Develop custom brand management plans for each product and submit updated summaries on brand exposure to management each month
• Assist in the design of retail packaging as well as the creation of in-store marketing displays
• Maintain contact with vendors and distributors to get critical input on how product design and implementation can be improved
• Analyze consumer behavior and adjust email and advertising campaigns accordingly
• Build strategic relationships and partner with key industry players, agencies and vendors
• versee and approve marketing material, from website banners to hard copy brochures and case studies
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals