Marketing Manager

At Kapable, our mission is to help learners elevate their capabilities. We help business owners and working professionals in mid and senior-level roles become thought leaders and confident communicators through our customised career acceleration programs.

Ideal Candidate

You should have a hunger to always learn and grow as an individual. Additionally, you should have a strong interest in becoming that all-rounder digital marketer that has cutting-edge knowledge of marketing tools, strategies and hands-on experience so as to deliver a holistic integrated digital marketing campaign.

The role requires a passionate, business-oriented learning leader who can provide strategic leadership and management in the design and development of Kapable’s marketing strategies.

Key Responsibilities:
• Responsible for end to end social media handling, from conceptualising social media posts to liaising with the graphics and video team for production and posting on social media handles with the appropriate post copy and hashtags.
• Maintain regular communication on all channels - Facebook, Instagram, LinkedIn, Youtube & Google Business.
• Be the first point of contact with the performance marketing agency to ensure proper information transfer between the sales team and the servicing team.
• Suggest and implement new strategies to develop brand awareness, like promotions and competitions.
• Stay up-to-date with current technologies and trends in social media, design tools and applications.
• Monitor the company's brand on social media and build brand awareness by engaging relevant influencers.
• Manage and engage our online communities to ensure respectful and appropriate engagement.
• Ensure brand consistency in marketing and social media messages by working with various company department members, including advertising, product development and brand management
• Research and monitor the activity of company competitors
• Create and distribute engaging written or graphic content in the form of e-newsletters, web pages and blog content, social media messages, etc.
• Develop and track metrics and success criteria for all content-related activities.
• Develop a content calendar for marketing campaigns.
• Track and measure SEO and Google Analytics metrics and use it to increase organic customer acquisition through the website, social media, blogs, and videos.

Requirements:
• Advanced Written and Verbal Communication Skills
• Creative Writing
• Problem Solving Attitude
• Research Skills
• Advance Understanding of Social Media Handles
• Understand SEO and email marketing
• Strong multitasking skills
• Experience with marketing automation and CRM tools
• Available to work on weekends
• Available to work from the office between 11 am - 9 pm

Location: Saket, Delhi

Job Types: Full-time, Regular / Permanent

Salary: ₹400,000 - ₹700,000 per year