Marketing Manager
Published date: 2026/11/08
- Location: Lucknow, Uttar Pradesh, India
• Develop and execute marketing plans including advertising campaigns, promotions, social media, email marketing, PR, grassroots initiatives, and partnerships for upward of 50 concerts and events each year.
• Initiate conversations with promotion partners to identify new opportunities and relationship to drive our business
• Research industry trends, competitive landscape, upcoming tour, fan/social conversation and put together key show-specific insights document
• Drive the fan marketing outreach process, working with local communities and internal teams to drive ticket sales and interest
• Manage all paid and trade media - TV, Print, Radio, OOH, Digital and Experiential - tracking goal, spend, KPIs - coordinating with internal departments and external agencies
• Manage current marketing assets and submit requests for new assets to generate show awareness
• Use finance software to administer, track and troubleshoot finance matters. Monitor actualized costs to stay within budget and communicate current spends to department head.
• Maintain marketing calendar, project timelines, settlement reconciliations, and post event recap summaries for Prudential Center concerts and events
• Work on ad-hoc requests / research and analysis for as needed 2
• Facilitate day of event marketing and logistics
• Work with Director on direct market research, competitor analyses, customer service and retention (CRM) monitoring processes and initiatives
• Explore cross promotions between venue events and venue tenants including New Jersey Devils and Seton Hall University
• Partner effectively with all internal stakeholders including Group Sales, Public Relations, Premium, Client Services, and Ticket Operations to ensure consistent and constant communication as it relates to new event material
• Must be able to multi-task between concurrent assignments, prioritize effectively, and adapt quickly to changing priorities, assignments, and roles
• Flexibility in working extended hours including nights, weekends, and holidays as required Educational Background Required:
• Initiate conversations with promotion partners to identify new opportunities and relationship to drive our business
• Research industry trends, competitive landscape, upcoming tour, fan/social conversation and put together key show-specific insights document
• Drive the fan marketing outreach process, working with local communities and internal teams to drive ticket sales and interest
• Manage all paid and trade media - TV, Print, Radio, OOH, Digital and Experiential - tracking goal, spend, KPIs - coordinating with internal departments and external agencies
• Manage current marketing assets and submit requests for new assets to generate show awareness
• Use finance software to administer, track and troubleshoot finance matters. Monitor actualized costs to stay within budget and communicate current spends to department head.
• Maintain marketing calendar, project timelines, settlement reconciliations, and post event recap summaries for Prudential Center concerts and events
• Work on ad-hoc requests / research and analysis for as needed 2
• Facilitate day of event marketing and logistics
• Work with Director on direct market research, competitor analyses, customer service and retention (CRM) monitoring processes and initiatives
• Explore cross promotions between venue events and venue tenants including New Jersey Devils and Seton Hall University
• Partner effectively with all internal stakeholders including Group Sales, Public Relations, Premium, Client Services, and Ticket Operations to ensure consistent and constant communication as it relates to new event material
• Must be able to multi-task between concurrent assignments, prioritize effectively, and adapt quickly to changing priorities, assignments, and roles
• Flexibility in working extended hours including nights, weekends, and holidays as required Educational Background Required:
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