Marketing Manager

An avid digital marketeer and technology enthusiast whose goal will be to drive new user

growth, user engagement and cross-sell:

Experience: 2-3 years of experience in digital, performance and campaign marketing

1. Performance Marketing Campaigns

 Run campaigns to generate leads and acquire high-quality new customers across a

variety of online channels (Google UAC, Facebook, Affiliates, etc)

 Critical and in-depth analysis and reporting of campaign performance

 Use third party analytics and campaign management tools such as Google, Facebook

Business Manager, Google Analytics, Firebase, etc

 Track and assess the impact of the campaigns, update campaign reports, provide

insights based on campaign performance

2. User Engagement

 Utilize the marketing automation tool (MoEngage, CleverTap) to run engagement campaigns ;

cross-sell various products to onboarded customers.

 Plan the engagement campaign calendar well in advance by creating customer cohorts

and the communication that will be sent to them

 Conduct ABC testing and campaign experiments to derive the best results

 Ensure that campaigns are performing well and on time. Ensure content; language

correctness in the campaigns.

3. Campaign Reporting:

 Measure everything. Track and analyze the campaign effectiveness to determine ROI

and prioritize resources.

 Own and share the analysis and reporting on the success of campaigns.

 Ensuring 100% tracking of all marketing activities using various tools such as open

analytics, firebase, CRM, etc.

Who are we looking for?

 A strong track record in driving profitable user acquisition campaigns.

 Excellent analytical skills with a sharp eye for numbers and insights.

 Very Proficient and fast at operating Excel ; SQL

 Exposure working for campaigns for Fintech/BFSI/Credit Card/Insurance/Loans

 A self-starter who works well with minimal guidance and in a fluid environment.

 In-depth experience with advertising channels such as Google, Facebook, LinkedIn,

Instagram and Twitter

 Experience in running mobile engagement platforms like MoEngage/ Clever Tap/

Netcore/ Webengage or similar marketing automation tools.

 Familiarity with planning, implementing and analyzing online and offline marketing

campaigns across various channels.

 Ability to give direction for content & desig