Marketing Manager

Job Responsibilities:
• Build, plan and implement the overall digital marketing strategy; manage the strategy
• Manage and oversee various digital marketing channels; measure ROI and KPIs
• Prepare and manage digital marketing budget; oversee all the company's social media accounts
• Suggest activities for improving the quality of online content
• Track and measure SEO and Google Analytics metrics and provide reports
• Build an inbound marketing plan; research and forecast future sales and performance trends
• Research competitors and provide suggestions for improvement
• Keep abreast with industry and market trends and best practices
• Identified trends and insights, and optimize spend and performance based on the insights
• Brainstormed new and creative growth strategies; planned, executed, and measured experiments and conversion tests
• Utilized strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points; designed, built and maintained social media presence
• Instrumented conversion points and optimize user funnels; collaborated with agencies and other vendor partners
• Translate brand strategies into brand plans, brand positioning on Social Media / Digital Platforms
• Oversee marketing and advertising activities to ensure consistency with product line strategy
• Monitor product distribution and consumer reactions
• Align the company around the brands direction, choices and tactics

Desired Profile:
• Graduate
• 4+ years of related marketing experience
• Be able to demonstrate strong commercial acumen across everything you do
• Strong experience in Digital marketing communication and implementation of communication strategies (development of brand DNA, communication development, sponsorships, influencers, various communication channels, media strategy, digital)
• In-depth knowledge of various social media platforms, best practices, and website analytics
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