Marketing Manager
Published date: 2026/11/06
- Location: Kolkata, West Bengal, India
Job Description
Key Result Areas :
• Drive overall business operations (marketing business development) for Pathology Lab/ Covid-19 test lab by conceptualising implementing sound business strategies for accomplishment of marketing targets.
• Generate new business. Formulate long term / short term strategic plans, budgets to enhance sales, conduct negotiations marketing operations thereby achieving increased sales growth across Kolkata surrounding areas.
• Design, develop and implement marketing programs area wise throughout North Kolkata surrounding areas.
• Plan and execute various activation programs and promotional campaigns with the aim to increase in over all samples from patients.
• Plan individual / team goals to achieve preset targets within time, quality cost parameters.
• Skill in effectuating business development strategies for the purpose of achieving designed revenue plans.
• Regular interactions with the management for consultation and their support.
• Accountable for providing direction, motivation and training to own team and ensuring optimum performance.
• Handling marketing and branding budgets and preparing annual marketing calendar for marketing.
• Organising daily/ weekly/ monthly MIS report generation vis a vis patient sample flow and revenue.
• Organising health check up camps / Seminars / workshops.
• Identifying potential areas for revenue generation and increasing brand penetration in those areas.
Skills Required
• Strong logical, analytical and problem solving skills.
• Strong leadership team management skills
• Excellent communication skills - written and verbal.
• Open to travelling
• Versatile, dynamic, curious
• Out of the box thinking
• Excellent understanding of MS Excel, MS Office APPs.
• Social media savvy.
Employment Type:Full Time, Permanent
Education: Any Graduate
This job is provided by Shine.com
Key Result Areas :
• Drive overall business operations (marketing business development) for Pathology Lab/ Covid-19 test lab by conceptualising implementing sound business strategies for accomplishment of marketing targets.
• Generate new business. Formulate long term / short term strategic plans, budgets to enhance sales, conduct negotiations marketing operations thereby achieving increased sales growth across Kolkata surrounding areas.
• Design, develop and implement marketing programs area wise throughout North Kolkata surrounding areas.
• Plan and execute various activation programs and promotional campaigns with the aim to increase in over all samples from patients.
• Plan individual / team goals to achieve preset targets within time, quality cost parameters.
• Skill in effectuating business development strategies for the purpose of achieving designed revenue plans.
• Regular interactions with the management for consultation and their support.
• Accountable for providing direction, motivation and training to own team and ensuring optimum performance.
• Handling marketing and branding budgets and preparing annual marketing calendar for marketing.
• Organising daily/ weekly/ monthly MIS report generation vis a vis patient sample flow and revenue.
• Organising health check up camps / Seminars / workshops.
• Identifying potential areas for revenue generation and increasing brand penetration in those areas.
Skills Required
• Strong logical, analytical and problem solving skills.
• Strong leadership team management skills
• Excellent communication skills - written and verbal.
• Open to travelling
• Versatile, dynamic, curious
• Out of the box thinking
• Excellent understanding of MS Excel, MS Office APPs.
• Social media savvy.
Employment Type:Full Time, Permanent
Education: Any Graduate
This job is provided by Shine.com
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