Marketing Executive to Manager
Published date: 2026/11/10
- Location: West Bengal, West Bengal, India
Marketing Executive to Manager for Tarpaulin/Polyproplyne Industry West Bengal, Assam & Jammu Kashmir State
• Good Exposure sales and marketing of "POLYPROPLENE & TARPAULIN OR POLYSTER FABRICS & POLYURETHANE BASED INFLATABLE TENTS to the B2B & B2C and Retail & Institution Business.
• Identify and set- up of Channel Partners at eastern part of India.
• Expansion of the market in terms of volume and revenue generation.
• Increase width of distribution (WOD) by designing coverage & reach plans.
• Identifying and networking with strong and reliable distributors for deeper market penetration & improved market share.
• Appointment of new dealers & giving them the proper business inputs for better functioning of their business.
• Controlling the stock level by maintaining the supply of all products to the dealers& implementing monthly schemes & discounting structure for correct market discipline.
• Sales forecasting for the annual plan as well as monthly follow- up on primary & secondary sales.
• Maintaining market visibility by follow up at the Point of Purchase (POP) by co-coordinating with the marketing team.
• Ensuring maximum stock availability at both the distributor & retail points by designing schemes.
• Key Responsibility Area (KRA) included Following up on the primary & secondary sales of the distributors & delivering volume commitments.
• Responsible for ensuring a healthy Return on Investment (ROI) to the distributors quarterly so that they remain committed to business
• Good Exposure sales and marketing of "POLYPROPLENE & TARPAULIN OR POLYSTER FABRICS & POLYURETHANE BASED INFLATABLE TENTS to the B2B & B2C and Retail & Institution Business.
• Identify and set- up of Channel Partners at eastern part of India.
• Expansion of the market in terms of volume and revenue generation.
• Increase width of distribution (WOD) by designing coverage & reach plans.
• Identifying and networking with strong and reliable distributors for deeper market penetration & improved market share.
• Appointment of new dealers & giving them the proper business inputs for better functioning of their business.
• Controlling the stock level by maintaining the supply of all products to the dealers& implementing monthly schemes & discounting structure for correct market discipline.
• Sales forecasting for the annual plan as well as monthly follow- up on primary & secondary sales.
• Maintaining market visibility by follow up at the Point of Purchase (POP) by co-coordinating with the marketing team.
• Ensuring maximum stock availability at both the distributor & retail points by designing schemes.
• Key Responsibility Area (KRA) included Following up on the primary & secondary sales of the distributors & delivering volume commitments.
• Responsible for ensuring a healthy Return on Investment (ROI) to the distributors quarterly so that they remain committed to business
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