Marketing Executive N NutraEdge

Company Overview:

NutraEdge is the nutraceutical division of Edge Pharma Private Limited, which is a decade young pharmaceutical company with markets in Russia & CIS countries, among others.

NutraEdge envisions itself to be a leading nutraceuticals brand in India. We are a team that is motivated by creating products that can truly define the space and improve the lives of our customers.

Responsibilities:
• Overall Digital Marketing strategy and execution.
• Plan and Execute influencer marketing programs through channels like Instagram, YouTube, Twitter.
• Identify trends and insights and optimise spend and performance based on the insights.
• Performance Marketing on Google and Instagram
• Monitor and improve on website analytics.
• Plan and monitor the presence on social media (Instagram, Facebook, YouTube etc.)
• Develop and implement SEO strategies.
• Identify trends and insights and optimise spend and performance based on the insights.
• Conduct market research studies to bring insights to RnD team.
• Liaison with news outlets, influencers and other organisations to publish.

What Makes You a Great Fit?
• You're a quick learner.
• Proven yourself to be a creative and analytical thinker.
• Ability to conduct insightful market research to establish a marketing strategy.
• Experience with evaluating the marketing process, and work to critique and improve its outcomes.
• Good Communication skills.
• Total experience of 3+ years

Persona of the kind of people who would be a culture fit:
• Curious and aware of the latest digital and social media trends
• Strong relationship-building skills
• Exceptional analytical reasoning, problem-solving, and creative thinking skills
• Extremely self-driven and able to execute in a diligent manner
• Get a kick out of leading a solution towards its completion
• Fun to hang out with