Marketing Executive
Published date: 2024/01/10
- Location: Bangalore, Karnataka, India
Responsibilities:
• Develop and execute effective marketing strategies to drive leads and increase customer conversions.
• Take ownership over lead generation from multiple sources and channels to generate at least 1000 leads per month.
• Manage the company's digital marketing efforts, including organic and paid social media campaigns, search engine optimisation (SEO), and email marketing.
• Plan and coordinate traditional marketing efforts, including attending trade shows and conferences.
• Conduct market research and analysis to identify new trends, opportunities, and consumer insights.
• Collaborate with other departments to ensure consistent branding and messaging across all channels.
• Track and analyse key performance indicators (KPIs) to measure the success of marketing campaigns.
• Manage the marketing budget and optimise spend to ensure a positive return on investment (ROI).
• Stay up-to-date with the latest marketing trends and best practices.
• Set up and leverage marketing tools such as Google Analytics, Amplitude, Semrush etc.
• Identify KPIs with regard to SEO that we need to improve, and show continuous improvement MoM
• Take ownership over increase in website visitors and leads submitted MoM
• Build and structure the marketing team, hiring talent for content, SEO, social media and performance marketing driving growth with a positive ROI.
• Experiment with acquisition channels, test out multiple channels and report on effectiveness, cost and quality.
• Take ownership over the every campaign planned by the marketing team generating a positive ROAS.
Requirements:
• Bachelor's or Master’s degree from a top university in India/Abroad.
• 1-2 years of experience in marketing, preferably in a B2B environment.
• Proven experience in digital marketing, including social media, SEO, and email marketing.
• Strong communication and collaboration skills.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.
• Excellent analytical and problem-solving skills.
• Understanding of lead generation and conversion rate optimization (CRO).
• Ability to interpret data and make data-driven decisions.
• Start-up or entrepreneurial experience will be a plus
• Develop and execute effective marketing strategies to drive leads and increase customer conversions.
• Take ownership over lead generation from multiple sources and channels to generate at least 1000 leads per month.
• Manage the company's digital marketing efforts, including organic and paid social media campaigns, search engine optimisation (SEO), and email marketing.
• Plan and coordinate traditional marketing efforts, including attending trade shows and conferences.
• Conduct market research and analysis to identify new trends, opportunities, and consumer insights.
• Collaborate with other departments to ensure consistent branding and messaging across all channels.
• Track and analyse key performance indicators (KPIs) to measure the success of marketing campaigns.
• Manage the marketing budget and optimise spend to ensure a positive return on investment (ROI).
• Stay up-to-date with the latest marketing trends and best practices.
• Set up and leverage marketing tools such as Google Analytics, Amplitude, Semrush etc.
• Identify KPIs with regard to SEO that we need to improve, and show continuous improvement MoM
• Take ownership over increase in website visitors and leads submitted MoM
• Build and structure the marketing team, hiring talent for content, SEO, social media and performance marketing driving growth with a positive ROI.
• Experiment with acquisition channels, test out multiple channels and report on effectiveness, cost and quality.
• Take ownership over the every campaign planned by the marketing team generating a positive ROAS.
Requirements:
• Bachelor's or Master’s degree from a top university in India/Abroad.
• 1-2 years of experience in marketing, preferably in a B2B environment.
• Proven experience in digital marketing, including social media, SEO, and email marketing.
• Strong communication and collaboration skills.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.
• Excellent analytical and problem-solving skills.
• Understanding of lead generation and conversion rate optimization (CRO).
• Ability to interpret data and make data-driven decisions.
• Start-up or entrepreneurial experience will be a plus
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