Marketing Executive

ROLE AND RESPONSIBILITIES
• Develop and Execute Marketing Strategies:
• Collaborate with the marketing team to create and implement effective marketing campaigns that align with the company's objectives
• Utilize market research and analysis to identify target demographics, market trends, and competitor activities

2. Digital Marketing:
• Manage and optimize digital marketing channels including social media, email marketing, SEO, SEM, and display advertising campaigns
• Create engaging content for various online platforms to enhance brand visibility and drive traffic

3. Event Promotion:
• Promote events through various marketing channels to maximize attendance and participation
• Coordinate with design and content teams to create compelling promotional materials

4. Client Relationship Management:
• Build and maintain strong relationships with existing clients, ensuring their needs are met and identifying opportunities for upselling or cross-selling

5. Analytics and Reporting:
• Monitor and analyze the performance of marketing campaigns, providing regular reports on key metrics and insights
• Use data-driven insights to refine marketing strategies for future events

6. Budget Management:
• Assist in the development and management of marketing budgets, ensuring cost-effective allocation of resources

KNOWLEDGE, SKILLS, AND ATTRIBUTES
• Minimum 1 year of experience in marketing or a related role, preferably in the event industry
• Proven track record of successful marketing campaigns and initiatives
• Strong understanding of digital marketing platforms and tools
• Excellent communication and interpersonal skills
• Creative thinker with a results-oriented mindset
• Ability to work independently and collaboratively in a fast-paced environment
• Extremely convincing with good presentation skills
• Availability to extra hours and weekends as per project requirements
• Problem-solving and decision-making skills
• Ability to prioritise workload and meet strict deadlines
• Able to work individually and as part of a team
• Excellent command of written & spoken English
• Willingness to travel

REMUNERATION

Competitive salary as per the market standards with performance-based incentives