Marketing Executive

We are looking for freshers to 3 years of work experience who are ambitious and driven Marketing professionals to assist in the planning, execution, and optimization of our marketing activities for Kaizen Institute in South Asia and Africa.

The individual needs to have exemplary written and verbal communication to promote our consulting services through digital and non-digital channels.

The ideal candidate should have a passion for all aspects of marketing and marketing technology.

Needs to be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. You need to be tech-savvy and intuitive with great ideas to reinforce our marketing campaigns.

We are looking for candidates who look to be future marketing leaders of Kaizen Institute.

Roles and Responsibilities

 Assist in the formulation of marketing strategies with the Marketing Manager to build a lasting digital connection with segments and target audience

 Plan, executive and monitor the ongoing company presence on social media (Twitter, Facebook, LinkedIn etc.)

 Launch optimized online ads through Google AdWords, LinkedIn etc. to increase company and brand awareness

 Prepare online newsletters and promotional emails and organize their distribution through various channels

 Provide creative ideas for content marketing and update the website.

 Collaborate with designers to improve user experience

 Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Web Trends, HubSpot etc.)

 Acquire insight into online marketing trends and keep strategies up to date

 Maintain partnerships with media agencies and vendors

 Generating reports for marketing campaigns using data-based analytics tools and also presenting this data in an easy to understand format

 Create and update the Market Research file

 Be actively involved in SEO efforts (keyword, image optimization etc.)

 Creation and maintaining OPLs and Standards set by the marketing team.

Skills and Requirements

 Excellent communication and interpersonal skills

 Drive and self-motivated

 Skills and experience in creative content writing

 Analytical mindset and critical thinking

Basic understanding of Marketing Automation tools and its usage like HubSpot, Salesforce, & Marketo

 Teamwork and the ability to foster good working relationships

 Proven experience as a Digital Marketing or similar role

 Excellent understanding of digital marketing concepts and best practices

 Perfect knowledge of web analytics tools (e.g. Google Analytics, Net In sight, Web Trends etc.)

 A flexible approach to work

 The ability to work well under pressure

 Influencing and negotiation skills

Education, Certification & Work Experience

 Education: Must have a Bachelor’s Degree in Marketing – Preferred MBA in Marketing

 Certification: Certifications are mandatory they help demonstrate professional competency (Google Digital Marketing Certificate, HubSpot certification, Social Media Marketing Certificates or Equivalent)

 Work Experience: Freshers to 3 years work experience