Marketing Executive

Patrika Foundation is looking for a highly passionate and competent individual for the post of 'Marketing Executive’

Please apply using the form linked below:

Application Form Link: https://lnkd.in/dVFXADe8

The individual should possess-
• Experience of 3 years and above.
• MBA in Sales and Marketing or equivalent degree preferred.
• A keen interest in social sector marketing, fundraising and corporate stakeholder management.
• Awareness of the public policy and social sector
• Progressive experience in overseeing and implementing a marketing strategy in both the corporate and development/ social sector.
• Demonstrated skill sets and knowledge in market research and brand awareness combined with an understanding of the public policy space in the country.
• Communication skills to design and develop outreach strategies, corporate proposals and other relevant collaterals.
• Ability to work in pressure and target-based environment
• Experience in the field of media marketing will be an added advantage.
• Experience and skills in digital and social media marketing will be an added advantage.

Responsibilities-
• Conduct thematic mapping of corporates with a domain or brand interest in the social or public impact campaigns being developed.
• Ideation and development of outreach strategies to tap the marketing potential of such corporates.
• Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.)
• Ensuring financial sustainability of the projects of Patrika Foundation.
• Managing donor engagement, donor relationships and donor cycles
• Liaise with the internal marketing team on the development of creative marketing products or brand-integrated strategies that support the larger social impact campaigns being ideated.
• Collaborate on mapping the incentives of various marketing stakeholders and customizing outreach strategies to align them to the organization’s deliverables in various projects.

JD: https://lnkd.in/dpGcgQZ4

Application Form Link: https://lnkd.in/dVFXADe8