Marketing Executive

The Marketing Executive is to support in the conceptualisation, planning, automation, execution, optimisation and measurement of marketing activities. Working across all business lines within the group, the Marketing Assistant will be responsible for supporting key channels with a focus on KPI attainment.

Key digital channels:

• Business line websites

• Email Marketing

• Social Media

• Job boards

Reporting to the Group Marketing Director, the Marketing Executive will have excellent organisational abilities and attention to detail, analytical and have exceptional written and verbal communication skills. They will have an outgoing and professional manner, ability to build strong stakeholder engagement as well as have the ability to meet deadlines and allocated budgets. They will have a propensity for thinking ahead, and the ability to rise to the challenge of new or unexpected circumstances. The ability to think creatively and come up with innovative solutions is essential.

asks and Responsibilities

Research:

• Carry out regular analysis, internal and competitor, to generate recommendations and share insights with relevant stakeholders.

• Develop strategies for appropriate media channel application.

Accuracy:

• Use best practice across all media channels.

• Keep up to date with relevant developments within Marketing to ensure the team is using the most appropriate channels and tactics.

• To ensure all output complies with company, industry and legal guidelines and regulations.

Creative, production and distribution:

• Assist with website development, liaising with third party agencies on strategy, user experience and conversion rate optimisation to drive high quality enquiries.

• Project manage inbound marketing programmes across key digital channels and deliver regular e-comms, via agreed campaign channels, to all core audience segment.

Personal Characteristics/Behaviours:

• Enthusiasm and willingness to learn

• Strong administrative and coordination skills with an attention to detail

• Demonstrates initiative and enthusiasm

• Strong communication, interpersonal and team-working skills at all levels

• Ability to multi-task, plan and organise own workload

• Ability to work under pressure and to tight deadlines

• Creativity – ability to articulate ideas and implement