Marketing Executive

Uptot is one of India’s first Preloved (second-hand) E-commerce marketplace in the baby + toddler ecosystem, with the vision of creating circular economies in one of the largest growing e-commerce sectors in the world.

With a resolute mission of creating a community that cares about high-quality products and saving the environment, we strive to bring pre-loved high-quality baby items at affordable prices to our parents.

Through transparency, integrity, and sustainability-centric values, we are committed to solving colossal issues of expensive child upbringing and of India’s waste industry, while bringing long-term value to our investors, community, and environment.

Uptot Website- https://uptot.in/

Instagram - https://www.instagram.com/uptot.official/

Raiaskaran is the parent company of UPTOT.

Location: Santacruz, Mumbai

Joining date: Immediate

Work Week: Mon-Sat

Work Hours: 10 AM - 7 PM

Position: MARKETING EXECUTIVE

The ideal candidate

• Will lead initiatives to generate and engage with business partners to build new business for the company

• Will be focused and have strong communication skills.

• Must be able to think critically when making plans

• Must have a demonstrated ability to execute a particular strategy

Roles and responsibility
• Retention marketing - via WhatsApp, email, and call - set up various processes and feedback loops
• Social media coordination - coordinating with the agency and being in direct touch and handling the account along with creative ideas and strategies for social media growth, Organising and handling Uptot shoots
• Performance marketing - should understand basic metrics and be able to analyze reports and take strategic calls
• Linked in, youtube, WhatsApp and Facebook marketing - posting, hygiene, monitoring the page and analytics
• Competitor and second-hand market analysis- weekly analysis and reviews with ongoing trends and processes
• Customer delight- feedback calls with all customers and possible conversions
• Community building - via Facebook and Whatsapp, building relationships with the mom community
• Influencer marketing coordination- working with the agency, reaching out to experts and influencers for collabs
• Ideate and implement social media strategies for a better market reach
• Stay abreast and build relevant knowledge amplifying the business better across all mediums
• Qualifications-
• Bachelor's degree or equivalent experience
• 2-4 years’ prior industry-related marketing experience
• Strong communication and interpersonal skills
• Great with excel
• Can Create and analyze reports
• Proactive and extroverted

Salary expectations - 28k-40k depending on the candidate's experience