Marketing Executive

About Us:
CoverSelf is an InsurTech start-up, empowers payers and providers with a truly NEXT-GEN cloud-native, holistic & customizable platform preventing and adapting to the ever-evolving claims & payment inaccuracies. Reduce complexity and administrative costs with a unified healthcare dedicated platform. We are backed by top VCs.
At CoverSelf, we foster an environment of employee empowerment whereby each team member is given the freedom to demonstrate excellence through their skills, character, and background. Our team members are motivated individuals who help each other do remarkable things every day.

Primary Responsibilities
Generate demand through outbound marketing campaigns through multi-touch, multi-channel ABM programs and lead-generation campaigns
Launch demand generation campaigns that target, segment, and list acquisition to build prospect lists
Develop content distribution plans across marketing channels (social networks, paid ads, blog, display, web, and email) that lead to breaking into accounts or creating pipeline acceleration in our ABM campaigns
Focus on the buyer’s journey and deploy the right programmatic and account-specific tactical mix to deliver the right content at the right time
Continually monitor and iterate campaign efforts after launch to optimize and drive account penetration
Synchronize with the content team to ensure the latest messaging is used for the campaigns
Support team in other activities including events, webinars, newsletters
Extend support towards anchoring product marketing activities
Contribute towards continuous creation of thought leadership content by coordinating between stakeholders

Secondary Responsibilities:
Provide key stakeholders with ongoing reporting, campaign insights, and pacing against individual account goals
Generate campaign reports and analyze numbers aggressively to optimize for better results
Build good relationships with sales & customer success for deal wins

Requirements and Qualification:
At least 1-2 years of B2B product marketing experience.
Prior experience in marketing to CXOs and marketing leaders is preferred.
Demonstrated ability to achieve results working cross-functionally with sales, marketing, and product teams
In-depth knowledge of running B2B integrated marketing campaigns on channels like Linkedin and tools like HubSpot and Mailchimp.
Ability to manage several marketing campaigns simultaneously

Work Location: Bangalore
Work Mode: Work from Office
Benefits: Best in the Industry Compensation, Friendly & Flexible Leave Policy, Health Benefits, Certifications & Courses Reimbursements, Chance to be part of rapidly growing start-up & the next success story, and many more.

Additional Information:
We are creating a global workplace that enables everyone to find their true potential, purpose, and passion irrespective of their background, gender, race, sexual orientation, religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, communities and the business.