Marketing Executive

JOB TITLE : MARKETING EXECUTIVE

NOTICE PERIOD : 1 MONTH

LOCATION : DELHI NCR

ROLES AND RESPONSIBILTIES

 Responsible to execute communication, offers & creative for BTL collaterals with approvals in place

 Responsible to map all BTL activities regionally & locally over calendar and allocate to respective

executive to generate maximum footfalls.

 Responsible to perform and manage on ground teams for activations (RWA) to ensure brand

visibility and maximum reach to the target audience (Activities like: pamphlets NPI, kiosk pamphlet

distribution, co-promotion with local retailers like pharmacies, look walkers, mike announcements

through e-rickshaw or other modes, banners on the back of auto rickshaws, local

celebrity/influencer engagements, theatrical skits in marketplaces, engagement activities with local

schools, corporates etc.)

 Responsible to generate daily reports of activity planned & executed. Weekly reports of footfall or

sales generated by each activity, store wise. Monthly reports of footfalls/sales store wise and

justification of ROI (as per budgets)

 Willing to travel frequently on the field to monitor, planning & execution of BTL & Royalty brand

activation program.

 Responsible for Agency Management and local outsourced executives/bodies related to marketing

activities.

 Ready to Work with other departments to get camps and few other activities arranged.

 Responsible for the execution of Modern trade, store branding activations along with onsite demo

of the different products category.

 Regular market visit to get the new ideas for marketing and communication.

 Other duties & responsibilities assigned from time to time.

REQUIRED SKILLS

1. Candidate should have good communication (Written & Verbal)

2. Presentable and knack for creative communication

3. Good knowledge of marketing strategies, channels, and branding

4. Willing to extensively travel on ground to monitor and implement BTL activities respective to each store

5. Experience of working with retail brands performing BTL marketing activations

6. Good with excel & spreadsheets to maintain reports

ELIGIBILITY CRITERIA

Required Qualification – Any Graduate Preferred

Work Experience - Min 1 Years’ Experience in BTL Marketing (Optical Background)

Gender Preference - Male